Vaping

Depression Stick

Fact

Nicotine—which is in most vapes—can amplify depression symptoms and can make anxiety symptoms worse.

Bi-directional associations of electronic and combustible cigarette use onset patterns with depressive symptoms in adolescents
William V. Lechner,a,* Tim Janssen,a Christopher W. Kahler,a Janet Audrain-McGovern,b and Adam M. Leventhalc

See all +less −

E-cigarettes, Health Risks, Ingredients, Juul

Depression Stick

Why be happy when you can be sad?

Call a Vape What It Is

Let's Call a Vape What It Is

It’s time to call a vape what it is - a Depression Stick. Learn more about why we created a fake company and what we learned from the experiment.

Fact Fact

Fact

Nicotine increases your heart rate, tenses your muscles, and decreases the oxygen to your brain, despite a reputation for 'relieving stress.'

326 Reactions

Source:

TeenVogue.com, Tobacco Companies Target People Struggling With Mental Health, Helaina Hovitz. Jan 27, 2017

See all +less −

Health Risks, Health Risks

Meet The Quitters

Quitters

Six quitters show us what it’s really like to break a nicotine addiction.

Quitting

This is Quitting

Collaboration

Greatest hits? Basically.

Victoria Cassinova

truth x Victoria Cassinova

Artist Victoria Cassinova talks social justice and art’s ability to inspire and empower.

Advertising, Vaping

Black Lives - Black Lungs

Read Between the Lies

What happened when a young creator started digging through Big Tobacco’s history of racism.

Collaboration

You Torch, Bro?

Torching: Newest thing in high tech cool, or potentially harmful vice? Truth teamed up with the Onion to give you a closer look.

Juul, Advertising

Bryan's Story

Stress Air

It's A Breath of Stress Air

Let's call a vape what it is.

Young man talks about vaping nicotine and his mental health.

Parker's Story

Watch to learn more about how quitting vaping helped Parker feel like himself again.

E-cigarettes

Mady's Story

E-cigarettes

Juliuss's Story

Watch to learn more about Juliuss’ quitting journey.

E-cigarettes

Quitters

Quitters: YouTube Series Trailer

What’s it really like to break a nicotine addiction? Meet the Quitters and learn from firsthand experience.

Quitting

Exploitation Today

Big Tobacco’s Actions Speak

Big Tobacco’s historical pattern of racist exploitation continues to impact Black health and Black lives. The companies have changed, but their predatory tactics have not. Big Tobacco actions within the Black community -- read by the Black community.

Juul

Tyson's Story

Vaping + Mental Health | Tyson’s Story

Tyson thought vaping would help relieve his stress and anxiety, but it made them worse instead.

E-cigarettes, Disease

You Torch, Bro?

Torching: Newest thing in high tech cool, or potentially harmful vice?

Juul, Advertising

Showing 9 of 32 results.

Collaboration

Sneaker Queen X truth

Artist Spotlight featuring Limited-Edition Custom Color Way Sneakers and Streetwear Collection

Vaping has Real Risks

Vaping impacts physical health.

Vaping + Stress

The science behind nicotine and stress

The Industry's Role

Behind the stress reliever myth.

How to Quit Vaping

Tools and strategies to help you quit vaping

E-cigarettes

Real Life Stories

truth asked real people who’ve quit vaping to share their Real Life Stories. Facts are great. Experience matters, too.

E-cigarettes

Call a Vape What It Is

Let's Call a Vape What It Is

It’s time to call a vape what it is - a Depression Stick. Learn more about why we created a fake company and what we learned from the experiment.

Vaping + Mental Health

Learn more about the connection between vaping and your mental health.

E-cigarettes

Two hands reaching out to one another for support; mixed media.

Feeling Sad? Stressed?

Learn how vaping could be impacting your mental health and where to find help.

Disease

Showing 9 of 140 results.

Fact Fact

Fact

"A Congressional Subcommittee found that JUUL targeted children as young as 8 years old with summer camps and public out-of-school programs."

13 Reactions

Source:

Initiative, T. (2019, August 12). 5 takeaways from the Congressional hearings on Juul and the youth e-cigarette epidemic. Truth Initiative. Retrieved July 27, 2022, from https://truthinitiative.org/research-resources/emerging-tobacco-products/5-takeaways-congressional-hearings-juul-and-youth-e Maloney, C. B. (2019, July 25). New documents show juul deliberately targeted children to become the nation's largest seller of e-cigarettes. House Committee on Oversight and Reform. Retrieved July 27, 2022, from https://oversight.house.gov/news/press-releases/new-documents-show-juul-deliberately-targeted-children-to-become-the-nation-s

See all +less −

Fact Fact

Fact

Vaping nicotine alters your brain and may lead to mood changes

11 Reactions

Source:

In: Eaton DL, Kwan LY, Stratton K, eds. Public Health Consequences of E-Cigarettes. Washington
(DC)2018. Graham AL, Jacobs MA, Amato MS. Engagement and 3-month outcomes from a digital e-cigarette
cessation program in a cohort of 27,000 teens and young adults. Nicotine & tobacco research : official
journal of the Society for Research on Nicotine and Tobacco 2019. Primack BA, Shensa A, Sidani JE, et al. Initiation of Traditional Cigarette Smoking after Electronic
Cigarette Use Among Tobacco-Naive US Young Adults. Am J Med 2018;131:443 e1- e9.

See all +less −

Fact Fact

Fact

Juul spent a record $1.2M lobbying as regulators stepped up.

13 Reactions

Source:

Scheck, T., & Srivastava, H. (2022, January 7). As concerns rise over youth vaping, Juul quickly puts together an army of lobbyists. As concerns rise over youth vaping, Juul quickly puts together an army of lobbyists | Juul Muscles Up | APM Reports. Retrieved May 26, 2022

See all +less −

Fact Fact

Fact

JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

11 Reactions

Source:

Kaplan, S. (2020, February 12). Juul bought ads appearing on Cartoon Network and other youth sites, suit claims. The New York Times. Retrieved May 26, 2022,

See all +less −

Fact Fact

Fact

According to JUUL, one JUUL pod contains 20 cigarettes worth of nicotine.

27 Reactions

Source:

Truth Initiative. (2019, February 26). How much nicotine is in juul? Truth Initiative. Retrieved May 26, 2022

See all +less −

Fact Fact

Fact

A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.

11 Reactions

Source:

Belluz, J. (2019, January 25). The vape company juul said it doesn't target teens. its early ads tell a different story. Vox. Retrieved May 26, 2022

See all +less −

Fact Fact

Fact

E-cigs contain varying amounts of toxic substances like arsenic, aluminum and lead, which affect the nervous system and can leave you at risk of depression.

9 Reactions

Source:

Olufunmilayo H. Obisesan, M. D. (2019, December 4). Association between e-cigarette use and Depression. JAMA Network Open. Retrieved May 26, 2022

See all +less −

Fact Fact

Fact

71% of 18-29 year olds who vape started with a non-tobacco flavor.

7 Reactions

Source:

Harrell, M. B., Weaver, S. R., Loukas, A., Creamer, M., Marti, C. N., Jackson, C. D., Heath, J. W., Nayak, P., Perry, C. L., Pechacek, T. F., & Eriksen, M. P. (2016, November 11). Flavored e-cigarette use: Characterizing youth, Young Adult, and adult users. Preventive Medicine Reports.

See all +less −

Showing 6 of 6 results.

Thinking about quitting?

If you're not sure if you *need* to quit vaping, check out this quiz to see if This is Quitting is right for you.

Safer ≠ Safe

Think you know everything about vaping? Let’s see how deep your knowledge is with truth's 'Safer Doesn't Equal Safe' quiz.

E-cigarettes, Disease, Juul

The Most Metal Quiz We've

The Most Metal Quiz We've Got

When we’re thinking about Things That Are Metal, we want horns. Not a bunch of trash.

E-cigarettes, Ingredients

Activity

Help Someone Quit

Quitting vaping doesn't have to be a solo journey. Share a free, anonymous, text-based quitting program.

E-cigarettes, Quitting

Activity

Say goodbye to your JUUL.

Say goodbye to your JUUL. Ditch JUUL in our #THISISQUITTING TIKTOK Challenge.

Juul, Quitting

Humans ≠ lab rats

Humans are not lab rats. Test your knowledge about vaping products and companies like JUUL.

E-cigarettes, Juul, Quitting

Addiction
Advertising
Advertising
Cancer
Cancer
Chewing Tobacco
Cigarettes
Cigars
Cost
Cost
Death
Death
Disease
Disease
E-cigarettes
Environment
Epidemic
Fashion
Flavors/Menthol
Flavors/Menthol
Gaming
Health Risks
Health Risks
Health Risks
Heroin
Hookah
Ingredients
Ingredients
Juul
Legal Age
Legal Age
Marketing
Marketing
Movies
Music
Opioids
Overdose
Painkillers
Pets
Pop Culture
Pop Culture
Prescriptions
Products
Profiling
Profiling
Quitting
Quitting
Recovery
Retail
Retail
Smoke-Free Places
Smoke-Free Places
Smoking
Social Media
Streaming
Tobacco Sales
Tobacco Snuff
TV
Vaping

Addiction
Advertising
Advertising
Cancer
Cancer
Chewing Tobacco
Cigarettes
Cigars
Cost
Cost
Death
Death
Disease
Disease
E-cigarettes
Environment
Epidemic
Fashion
Flavors/Menthol
Flavors/Menthol
Gaming
Health Risks
Health Risks
Health Risks
Heroin
Hookah
Ingredients
Ingredients
Juul
Legal Age
Legal Age
Marketing
Marketing
Movies
Music
Opioids
Overdose
Painkillers
Pets
Pop Culture
Pop Culture
Prescriptions
Products
Profiling
Profiling
Quitting
Quitting
Recovery
Retail
Retail
Smoke-Free Places
Smoke-Free Places
Smoking
Social Media
Streaming
Tobacco Sales
Tobacco Snuff
TV
Vaping

Addiction
Advertising
Advertising
Cancer
Cancer
Chewing Tobacco
Cigarettes
Cigars
Cost
Cost
Death
Death
Disease
Disease
E-cigarettes
Environment
Epidemic
Fashion
Flavors/Menthol
Flavors/Menthol
Gaming
Health Risks
Health Risks
Health Risks
Heroin
Hookah
Ingredients
Ingredients
Juul
Legal Age
Legal Age
Marketing
Marketing
Movies
Music
Opioids
Overdose
Painkillers
Pets
Pop Culture
Pop Culture
Prescriptions
Products
Profiling
Profiling
Quitting
Quitting
Recovery
Retail
Retail
Smoke-Free Places
Smoke-Free Places
Smoking
Social Media
Streaming
Tobacco Sales
Tobacco Snuff
TV
Vaping

Addiction
Advertising
Advertising
Cancer
Cancer
Chewing Tobacco
Cigarettes
Cigars
Cost
Cost
Death
Death
Disease
Disease
E-cigarettes
Environment
Epidemic
Fashion
Flavors/Menthol
Flavors/Menthol
Gaming
Health Risks
Health Risks
Health Risks
Heroin
Hookah
Ingredients
Ingredients
Juul
Legal Age
Legal Age
Marketing
Marketing
Movies
Music
Opioids
Overdose
Painkillers
Pets
Pop Culture
Pop Culture
Prescriptions
Products
Profiling
Profiling
Quitting
Quitting
Recovery
Retail
Retail
Smoke-Free Places
Smoke-Free Places
Smoking
Social Media
Streaming
Tobacco Sales
Tobacco Snuff
TV
Vaping

Vaping

This is Quitting

Depression Stick

Fact Nicotine—which is in most vapes—can amplify depression symptoms and can make anxiety symptoms worse.

Depression Stick

Depression Stick

Call a Vape What It Is

Let's Call a Vape What It Is

Fact Nicotine increases your heart rate, tenses your muscles, and decreases the oxygen to your brain, despite a reputation for 'relieving stress.'

Meet The Quitters

Quitters

This is Quitting

This is Quitting

This is Quitting

DITCH JUUL

DITCH JUUL

Help Someone Quit

Help Someone Quit

Greatest hits? Basically.

Victoria Cassinova

truth x Victoria Cassinova

Black Lives - Black Lungs

Read Between the Lies

You Torch, Bro?

You Torch, Bro?

Filter by

Topics

Subtopics

Bryan's Story

Stress Air

It's A Breath of Stress Air

Parker's Story

Parker's Story

Mady's Story

Mady's Story

Juliuss's Story

Juliuss's Story

Quitters

Quitters: YouTube Series Trailer

Exploitation Today

Big Tobacco’s Actions Speak

Tyson's Story

Vaping + Mental Health | Tyson’s Story

You Torch, Bro?

You Torch, Bro?

Filter by

Topics

Subtopics

Sneaker Queen X truth

Sneaker Queen X truth

Vaping has Real Risks

Vaping has Real Risks

Vaping + Stress

Vaping + Stress

The Industry's Role

The Industry's Role

How to Quit Vaping

How to Quit Vaping

Real Life Stories

Real Life Stories

Call a Vape What It Is

Let's Call a Vape What It Is

Vaping + Mental Health

Vaping + Mental Health

Feeling Sad? Stressed?

Feeling Sad? Stressed?

Filter by

Topics

Subtopics

Fact "A Congressional Subcommittee found that JUUL targeted children as young as 8 years old with summer camps and public out-of-school programs."

Fact Vaping nicotine alters your brain and may lead to mood changes

Want to Explore All Quick Facts About Tobacco, Vaping and Opioids?

Fact Juul spent a record $1.2M lobbying as regulators stepped up.

Fact JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

Fact According to JUUL, one JUUL pod contains 20 cigarettes worth of nicotine.

Fact A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.

Fact E-cigs contain varying amounts of toxic substances like arsenic, aluminum and lead, which affect the nervous system and can leave you at risk of depression.

Fact 71% of 18-29 year olds who vape started with a non-tobacco flavor.

Filter by

Topics

Fact

Nicotine—which is in most vapes—can amplify depression symptoms and can make anxiety symptoms worse.

Fact

Nicotine increases your heart rate, tenses your muscles, and decreases the oxygen to your brain, despite a reputation for 'relieving stress.'

Fact

"A Congressional Subcommittee found that JUUL targeted children as young as 8 years old with summer camps and public out-of-school programs."

Fact

Vaping nicotine alters your brain and may lead to mood changes

Fact

Juul spent a record $1.2M lobbying as regulators stepped up.

Fact

JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

Fact

According to JUUL, one JUUL pod contains 20 cigarettes worth of nicotine.

Fact

A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.

Fact

E-cigs contain varying amounts of toxic substances like arsenic, aluminum and lead, which affect the nervous system and can leave you at risk of depression.

Fact

71% of 18-29 year olds who vape started with a non-tobacco flavor.