Call on the FDA to ban menthol cigarettes

Mint shouldn’t mask a deadly product

Can we find your match?

We think we can guess who’s been ~secretly crushing~ on you

truth x This Is Quitting

Share a message of support with U.S. Military Members to inspire them to stay strong while quitting smoking. 

Are you "at attention"?

Big Tobacco has exploited members of the U.S. military. Do you know the facts?

Can you spot the tactics?

Big Tobacco targets the LGBTQ community with their marketing.

Call out Big Tobacco’s targeting

Big Tobacco has been targeting low-income neighborhoods for decades. Can you spot their tactics?

Near Schools

Tobacco retailers are showing up near schools in low-income neighborhoods more than others. Do you know the facts?

Unlock Your Inner Animal

Take this quiz to learn your inner animal.

Spread the word

The iconic image that’s helping us call out Big Tobacco

Join Us

Stay up-to-date on ways to get involved. 

Throw In Your Idea

We Know You've Got Some Good Ideas On How We Can End Smoking

X Your Profile

SHOW EVERYONE WHAT IT LOOKS LIKE WHEN WE FINISH SMOKING FOR GOOD. 

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X'd Profiles

Erase & Replace

SMOKING IN YOUR PROFILE PICS? REPLACE THAT CIG WITH SOMETHING A LITTLE MORE INSPIRING.