Join

Take Action

Smoke-Free Petition

Sign Petition

Show you support businesses going 100% smoke-free.

Help us fight tobacco...

Pop Culture

Community

Environment

Reinvent the Reel

Take Action

Every time one of our favorite characters smokes on screen, they’re an unpaid spokesperson for Big Tobacco. And that’s not just on the big screen—smoking in TV shows can be a huge help to Big Tobacco.

5.6 Million

TAKE ACTION

Knowledge is power. Print off the fact that follows and hang it somewhere people can see it. Like… your office, your apartment common area, a bathroom…. anywhere where people will stop and read it.

#IdRatherBuy

TAKE ACTION

Make a list of 10 things you’d rather spend $2,307 on than cigarettes, and share on social w/ #IdRatherBuy and tag @truthorange.

Cringeworthy

TAKE ACTION

Share a photo or story about your most cringeworthy moment or memory from when you were a teenager.

Make A Statement With Art

Check It Out

Help us call out profiling by sharing and spreading this custom poster.

Unlock Your Inner Animal

Take Quiz

Take this quiz to learn your inner animal.

Erase & Replace

Check It Out

SMOKING IN YOUR PROFILE PICS? REPLACE THAT CIG WITH SOMETHING A LITTLE MORE INSPIRING.

X Your Profile

Get the X

SHOW EVERYONE WHAT IT LOOKS LIKE WHEN WE FINISH SMOKING FOR GOOD.

Create Your Zombie Selfie

Zombify Yourself

Tell Walgreens that tobacco and pharmacies don't mix.

Tobacco 21 Quiz

Take Quiz

The legal buying age for tobacco is actually kinda important. Take the quiz to find out why.

Hot Topic: Tobacco 21

LEARN MORE

Making the legal age to buy tobacco 21 could make a huge difference.

truth x This Is Quitting

Get Involved

Share a message of support with U.S. Military Members to inspire them to stay strong while quitting smoking.

Throw In Your Idea

Submit An Idea

We Know You've Got Some Good Ideas On How We Can End Smoking

Clean Butts

TAKE ACTION

Host a butt clean-up day with your friends around town. All you need is a plastic bag, gloves, and comfortable shoes.

Smoke-free Night

TAKE ACTION

Stop by or give a local business a call to ask if they’re interested in having a “smoke-free night,” where smoking will be 100% prohibited at and around their business.

Clean Air To Me

TAKE ACTION

Share a picture on social showing what clean air means to you. It could be a shot of you doing yoga in the park, or hanging with your dog on the patio of a local coffee shop.

Hot Topic: Smoke-Free Air

Learn More

Is secondhand smoke smoke welcome in your city? Let's clear the air.

Smoke-Free Quiz

Take Quiz

Think secondhand smoke is harmless? Let's see what you know.

Smoke-Free Petition

Sign Petition

Show you support businesses going 100% smoke-free.

Progress Reports

Zombie March

Progress Report

Deadly products don't belong on pharmacy shelves.

Thanks For Showing Some Love

Check It Out

You guys helped applaud smoke-free health facilities for being awesome.

Tell us what you did

Every action counts! Whether you posted on social media or just shouted into space, we want to see how you brought the fight to end smoking to your community!

Report Back