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NOTHIN' BUT THE COLD, HARD TRUTH.

In a file from 1978, Big Tobacco described cancer as "an essential ingredient of life." Wait, they're talking about cancer, right?

Source: "A Public Relations Strategy for the Tobacco Advisory Council Appraisal & Proposals Prepared by Campbell-Johnson Ltd." Truth Tobacco Industry Documents. 20 Nov. 1978. Report.
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Every day in 2017, an estimated 1,300 young adults misused an opioid prescription for the first time.

Source: Substance Abuse and Mental Health Services Administration. (2018). Key substance use and mental health indicators in the United States: Results from the 2017 National Survey on Drug Use and Health (HHS Publication No. SMA 18-5068, NSDUH Series H-53). Rockville, MD: Center for Behavioral Health Statistics and Quality, Substance Abuse and Mental Health Services Administration.
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Each year only 6.2% of smokers succeed in quitting.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." CDC. 11 Nov. 2011. 60(44): 1513-1519. Web.
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Even brief contact with secondhand smoke can cause harm.

Source: U.S. Department of Health and Human Services. A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You. U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2010.
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In 1984, a tobacco company called younger adult smokers "replacement smokers."

Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
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Non-addictive painkillers, like ibuprofen and acetaminophen, can be just as effective as prescription opioids at reducing certain types of pain.

Source: Chang AK, Bijur PE, Esses D, Barnaby DP, Baer J. Effect of a Single Dose of Oral Opioid and Nonopioid Analgesics on Acute Extremity Pain in the Emergency DepartmentA Randomized Clinical Trial. JAMA.2017;318(17):1661–1667. doi:10.1001/jama.2017.16190
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Unlike other products, the tobacco industry doesn't need to list ingredients on the label.

Source: "Smoking and Tobacco Control." U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute. Bethesda, MD. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. 19 Nov. 2001: 175.
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Some studies have found vapes to contain lead, nickel, tin, silver, formaldehyde, manganese, toluene, and other chemicals linked to cancer and central nervous system problems.

Source: Williams, M., Villarreal, A., Bozhilov, K., Lin, S., & Talbot, P. (n.d.). Metal and silicate particles including nanoparticles are present in electronic cigarette cartomizer fluid and aerosol. Retrieved from https://www.ncbi.nlm.nih.gov/pubmed/23526962
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In 2012, adults whose highest level of academic achievement was high school had the lowest rates of successfully quitting smoking in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 2014. Report.
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Over half of young adults who misused prescription opioids got them from a friend or family member.

Source: Center for Behavioral Health Statistics and Quality. (2017). 2016 National Survey on Drug Use and Health: Detailed Tables. Substance Abuse and Mental Health Services Administration, Rockville, MD.
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In DC, Big Tobacco advertises up to 10x more in black neighborhoods than in other neighborhoods

Source: Lee, J. G., Henriksen, L., Rose, S. W., Moreland-Russell, S., & Ribisl, K. M. (2015). A systematic review of neighborhood disparities in point-of-sale tobacco marketing. American journal of public health, 105(9), e8-e18.
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In 2011, more than 420,000 emergency department visits were related to the misuse or abuse of narcotic pain relievers.

Source: Substance Abuse and Mental Health Services Administration, Drug Abuse Warning Network, 2011: National Estimates of Drug-Related Emergency Department Visits. Rockville, MD: Substance Abuse and Mental Health Services Administration; 2013.
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SHOW EVERYONE WHAT IT LOOKS LIKE WHEN WE FINISH SMOKING FOR GOOD.