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NOTHIN' BUT THE COLD, HARD TRUTH.

Heroin-related overdose deaths increased 5x from 2010 to 2016.

Source: Wide-ranging online data for epidemiologic research (WONDER). Atlanta, GA: CDC, National Center for Health Statistics; 2017.
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In 2010, 75.6% of African Americans were interested in quitting smoking and 59.1% reported making a quit attempt.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." Centers for Disease Control and Prevention. 11 Nov. 2011. 60(44): 1513-1519. Web.
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A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents. 

Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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The tobacco industry spends $9.6 billion a year on the marketing of its products in the U.S. alone.

Source: "FTC Releases Reports on 2012 Cigarette and Smokeless Tobacco Sales and Marketing Expenditures." FTC. 2015. Report.
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Unlike other products, the tobacco industry doesn't need to list ingredients on the label.

Source: "Smoking and Tobacco Control." U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute. Bethesda, MD. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. 19 Nov. 2001: 175.
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Using smokeless tobacco is also associated with gum recession, dental caries, and dental staining and abrasion.

Source: "Youth and Tobacco: Preventing Tobacco Use among Young People. A Report of the Surgeon General." Department of Health and Human Services. Washington, DC. 33. Web.
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In the U.S., 60.9% of students who ever smoked cigarettes daily tried to quit smoking cigarettes

Source: "High School Students Who Tried to Quit Smoking Cigarettes --- United States, 2007." CDC. Atlanta, GA. 58(16). 01 May 2009: 428-431. Web.
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Back in the day, tobacco companies provided the White House with complimentary gold-sealed "Presidential" cigarettes. Way to hail the chief.

Source: Bull, Stephen B. "Presidential Cigarettes." Truth Tobacco Industry Documents. 13 Apr. 1988. Memo.
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1 JUUL pod = 20 cigarettes worth of nicotine

Source: *Claim from JUUL's website. JUULpod Basics. JUUL.
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Erase & Replace

SMOKING IN YOUR PROFILE PICS? REPLACE THAT CIG WITH SOMETHING A LITTLE MORE INSPIRING.