Nicotine is addictive.

Every day, we work alongside researchers who study nicotine addiction and quitting – and help fuel This is Quitting, our text-to-quit vaping program. These are people with years of experience helping people stop smoking or vaping who offer really useful insights into the process. And you know what they say? Quitting nicotine, whether it’s in a cigarette or a JUUL or a Vuse or a Puff Bar, can be really damn tough, but it sucks a lot less if you have the right tools and support. It gets easier as you keep going, so if you’re struggling, you’re not alone or quitting “wrong.”

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Find support.

Asking for support can feel tricky. Quitting seems like an isolating experience at times, but it doesn’t have to be. It’s basically why This is Quitting exists: We’re bringing together almost 250,000 members to help each other and share ideas, recommendations, tips, advice, and encouragement for your quit. It’s designed to help you get started, or keep going, and navigate cravings, stress, and slips with just a quick text.

Because it’s text-based, you can use it 24 hours a day, 7 days a week, 365 days a year. And it’s confidential--you don’t need to worry about us going to your parents or school or health department with updates on your quitting progress. 

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Get started / keep going.

More than 2/3 of This is Quitting users are able to cut back or quit entirely within two weeks. The program was partially developed using things we learned from BecomeAnEX, a program for quitting cigarette smoking that was co-developed with the Mayo Clinic that’s helped more than 900,000 people. 

To get started, text DITCHVAPE to 88709. That’s it. It’s that easy. You’ll get a chance to set your quit date, and if you’re not quite ready to do that yet, it’s fine. You can still sign up and we’ll send you tips and suggestions for getting ready to set a date. Our experts and the nearly 250,000 other users will be there for you – anonymously – the whole time. 

It’ll get easier. And don’t just take our word for it – we keep hearing it from other This is Quitting users:

  • "It seems impossible at first but trust me it’ll get easier and easier and sometimes you’ll hit rough patches but it’ll feel amazing after u quit"

  • "First 3 days are the hardest then it gets easier from there. 3 DAYS! Hang on for 3 days it’s worth it"

  • "Quitting is hard, but once you start, it'll only get easier"

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