Let's be the generation to Finish It
WE DON'T HATE. WE INSTIGATE.
We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change.
EXPOSING BIG TOBACCO
We’ve always been about exposing Big Tobacco’s lies and manipulation. And while they keep adapting their tactics, we keep it real.
GAMING NOT SHAMING
This isn't about throwing stones at smokers. It's about finding and turbo-charging new fun ways to do what no generation has ever done before - end smoking.
WE SPEAK IN FACTS
We're about getting the real facts in front of as many people as we can. What, you thought we call ourselves truth because we just like the way it sounds?
New Rules
Big Tobacco is constantly evolving their game plan. We need to constantly evolve ours. We are a generation with new beliefs and new ideas. Let's get creative.
Power in numbers
The power comes from you. All of you. Together, we are bigger, louder, and more powerful than Big Tobacco.
We're counting on you
Only 6% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to Finish It.
Cigarette use is on the decline
23% 17% 13% 11% 6%
of teens
smoke
2000
2003
2009
2012
Today
Where Facts Come From
Sometimes, when two facts love each other very much … No. Wait. Wrong talk. Our facts come from the best of the best. Check out the Fact page, where the sources are listed right there with the info.
Pets
Pets who live in homes with smokers are 2x more likely to die of cancer. We love dogs. We love cats. We’re fairly neutral on snakes, but lizards are awesome. Overall, you can say we’re HUGE animal people. Which is why we’re not just here to make big changes in the human world—we gotta take care of the animal kingdom, too.