A brief biography.

WE ARE TRUTH

We take on things that impact our lives and communities, and make big changes in the world. While we’ve always been (and still are!) about exposing Big Tobacco’s lies and manipulation, we also have something to say about another health crisis: The opioid epidemic. (And, as always, the research and receipts are fueling our message.)

WE DON'T HATE, WE INSTIGATE CHANGE

We’re not here to criticize your choices or tell you what to do. We’re here to arm everyone with the tools to make an impact. We find new ways to thwart misinformation about the things impacting our lives. It’s about using our resources to find new, creative ways to be pro-health, even when big corporations are selling addiction at our local pharmacies.

WE SPEAK IN FACTS

We get the real facts in front of as many people as we can. What? You thought we call ourselves truth because we like the way it sounds? Smoking is (still!) the number one cause of preventable death in America. The opioid epidemic is responsible for more than 130 overdose deaths every day--which is 130 too many. And nobody actually knows the long-term health effects of e-cigarettes like Juul because they haven’t been around long enough. We feel responsible for getting facts in front of as many people as we can to help change minds and save lives. There’s a ton of misinformation out there, and we’re not okay letting it go unchecked.

WE HAVE RESOURCES

We’ve done our homework, and we’re showing up ready to answer the important questions. Whether it’s about Big Tobacco--or quitting their addictive, deadly products--or vaping or questions you should be asking your doctor about opioids or facilities that can help you or a friend with an opioid addiction or even general ways to find support that the experts have put together, we’re ready. And we’re always learning more. Our sources are always cited on our facts page.

WE BELIEVE THERE'S POWER IN NUMBERS

The real power comes from you. All of you. Together, we can be bigger, louder and more powerful than any corporation selling addiction.

WE'RE COUNTING ON YOU

Be creative. Enlist friends. Spread truth.

Cigarette use is on the decline

23% 17% 13% 11% 5%

of teens
smoke

2000 2003 2009 2012 Today

Where Facts Come From

Sometimes, when two facts love each other very much … No. Wait. Wrong talk. Our facts come from the best of the best. Check out the Fact page, where the sources are listed right there with the info.

Pets

Pets who live in homes with smokers are 2x more likely to die of cancer. We love dogs. We love cats. We’re fairly neutral on snakes, but lizards are awesome. Overall, you can say we’re HUGE animal people. Which is why we’re not just here to make big changes in the human world—we gotta take care of the animal kingdom, too.

Get Help Quitting

truth focuses on spreading awareness and inspiring action in the fight to end smoking. But if you're looking for some help on how to quit, hit up our friends at This is Quitting on your Android or iPhone.