In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.
"Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
In the past, Big Tobacco has compared the addictiveness of cigarettes with M&M's.
"The State of Minnesota By Hubert H. Humphrey, III, Its Attorney General, vs. Philip Morris Incorporated. Deposition of Calude E. Teague, Jr. With Exhibits 1088-1100 Plus Exhibit A." Truth Tobacco Industry Documents. 08 Jul. 1997. Deposition.
In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.