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Vaping might be safer than smoking, but that doesn’t make it safe.

But honestly, it’s not that difficult to find things that are safer for you than smoking.

Smoking is still the leading cause of death in the US, killing more Americans each year than AIDS, alcohol, car accidents, murders, suicides, drugs, and fires combined. So, yeah… a lot of things are safer than smoking.

And “safer than smoking” doesn’t make it safe.

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Good, solid research can take decades to compile, and we just aren’t there yet with e-cigs, vapes, and JUUL. We don’t know yet the impact these products could have on our health. But what we know so far definitely gives us pause.

We’re also not all that convinced that products like JUUL are only being used by smokers.

In fact, we’re positive that they’re not. And despite JUUL’s recent efforts to steer their marketing toward current, adult smokers, we know they weren’t always telling that story. Their early ads even reminded us of Big Tobacco’s old ads showing bright, colorful images of young people using their products.

You could say we’re less than pleased to see JUUL using Big Tobacco’s tactics to target young people.

Especially considering that JUUL’s products are insanely addictive. One JUUL pod contains the same amount of nicotine as 20 cigarettes.* Not only is nicotine highly addictive, it can have a lasting impact the development of the teenage brain.

Plus, vaping can weaken your immune system, damage blood vessels, and makes you 4x more likely to start smoking cigarettes.

Which, as we learned in the first paragraph, is terrible for your health.

So, where does this leave us?

Vaping might be safer than smoking, but that doesn’t make it safe. So if you’re a regular smoker, vaping might be a *safer* switch… but if you don’t already smoke cigarettes, it’s probably best you don’t JUUL or start vaping. Make sense?

*According to the JUUL website

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