Vaping | truth

Greatest hits? Basically.

Victoria Cassinova

Victoria Cassinova

truth x Victoria Cassinova

Artist Victoria Cassinova talks social justice and art’s ability to inspire and empower.

Advertising, Vaping

Black Lives - Black Lungs

Read Between the Lies

What happened when a young creator started digging through Big Tobacco’s history of racism.

You Torch, Bro?

You Torch, Bro?

You Torch, Bro?

Torching: Newest thing in high tech cool, or potentially harmful vice? Truth teamed up with the Onion to give you a closer look.

Juul, Advertising

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Screen capture from Bryan's Story video of Bryan.

Bryan's Story

Bryan's Story

Portrait of Sophia, a 2022 Quitter part of the Real Life Stories campaign.

Sophia's Story

Sophia's Story

McCallQuitSquare

McCall's Story

McCall's Story

Watch to see how quitting nicotine gave McCall the confidence to accomplish anything.

Kendall's Story

Kendall's Story

See how Kendall Managed her Nicotine Cravings and Quit Vaping

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Showing 9 of 15 results.

Cristina's Story

Meet the Quitters: Cristina

Cristina, 23, from Nashville, Tennessee quit on December 17, 2020. Watch Cristina's Story.

Real Life Stories

Real Life Stories

truth asked real people who’ve quit vaping to share their Real Life Stories. Facts are great. Experience matters, too.

Vaping + Stress

Vaping + Stress

The science behind nicotine and stress

Physical risks of vaping nicotine

How to Quit Vaping

How to Quit Vaping

Tools and strategies to help you quit vaping

Real Life Stories

Real Life Stories

truth asked real people who’ve quit vaping to share their Real Life Stories. Facts are great. Experience matters, too.

Quit with McCall

Quit with McCall

Quitting isn't easy but you don't have to do it alone, join This is Quitting.

Vaping has Real Risks

Vaping has Real Risks

Vaping impacts physical health.

MEET THE QUITTERS: CYA Image

Cya's Story

Meet the Quitters: Cya

Cya, 21, from Nashville, Tennessee quit on January 5, 2021. Watch Cya's Story.

MEET THE QUITTERS: HADEYAH Image

Hadeyah's Story

Meet the Quitters: Hadeyah

Hadeyah, 21, from Nashville, Tennessee quit on December 17, 2020. Watch Hadeyah's Story.

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Fact

"A Congressional Subcommittee found that JUUL targeted children as young as 8 years old with summer camps and public out-of-school programs."

Initiative, T. (2019, August 12). 5 takeaways from the Congressional hearings on Juul and the youth e-cigarette epidemic. Truth Initiative. Retrieved July 27, 2022, from https://truthinitiative.org/research-resources/emerging-tobacco-products/5-takeaways-congressional-hearings-juul-and-youth-e Maloney, C. B. (2019, July 25). New documents show juul deliberately targeted children to become the nation's largest seller of e-cigarettes. House Committee on Oversight and Reform. Retrieved July 27, 2022, from https://oversight.house.gov/news/press-releases/new-documents-show-juul-deliberately-targeted-children-to-become-the-nation-s

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Fact

Vaping nicotine alters your brain and may lead to mood changes

In: Eaton DL, Kwan LY, Stratton K, eds. Public Health Consequences of E-Cigarettes. Washington
(DC)2018. Graham AL, Jacobs MA, Amato MS. Engagement and 3-month outcomes from a digital e-cigarette
cessation program in a cohort of 27,000 teens and young adults. Nicotine & tobacco research : official
journal of the Society for Research on Nicotine and Tobacco 2019. Primack BA, Shensa A, Sidani JE, et al. Initiation of Traditional Cigarette Smoking after Electronic
Cigarette Use Among Tobacco-Naive US Young Adults. Am J Med 2018;131:443 e1- e9.

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Fact

Juul spent a record $1.2M lobbying as regulators stepped up.

Scheck, T., & Srivastava, H. (2022, January 7). As concerns rise over youth vaping, Juul quickly puts together an army of lobbyists. As concerns rise over youth vaping, Juul quickly puts together an army of lobbyists | Juul Muscles Up | APM Reports. Retrieved May 26, 2022

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Fact

JUUL insists they never marketed their products to teenagers, yet, according to a lawsuit filed by the Massachusetts AG, in the early days of the company they purchased ad space on Nickelodeon, Cartoon Network, Seventeen, and educational sites for middle and high school students.

Kaplan, S. (2020, February 12). Juul bought ads appearing on Cartoon Network and other youth sites, suit claims. The New York Times. Retrieved May 26, 2022,

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Fact

According to JUUL, one JUUL pod contains 20 cigarettes worth of nicotine.

Truth Initiative. (2019, February 26). How much nicotine is in juul? Truth Initiative. Retrieved May 26, 2022

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Fact

A study on Juul’s advertising found that the company targeted youth from the start, even mimicking Big Tobacco’s old marketing tactics.

Belluz, J. (2019, January 25). The vape company juul said it doesn't target teens. its early ads tell a different story. Vox. Retrieved May 26, 2022

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Fact

E-cigs contain varying amounts of toxic substances like arsenic, aluminum and lead, which affect the nervous system and can leave you at risk of depression.

Olufunmilayo H. Obisesan, M. D. (2019, December 4). Association between e-cigarette use and Depression. JAMA Network Open. Retrieved May 26, 2022

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Fact

71% of 18-29 year olds who vape started with a non-tobacco flavor.

Harrell, M. B., Weaver, S. R., Loukas, A., Creamer, M., Marti, C. N., Jackson, C. D., Heath, J. W., Nayak, P., Perry, C. L., Pechacek, T. F., & Eriksen, M. P. (2016, November 11). Flavored e-cigarette use: Characterizing youth, Young Adult, and adult users. Preventive Medicine Reports.

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Fact

92% of 18-29 year olds who vape started with a flavor.

Harrell, M. B., Weaver, S. R., Loukas, A., Creamer, M., Marti, C. N., Jackson, C. D., Heath, J. W., Nayak, P., Perry, C. L., Pechacek, T. F., & Eriksen, M. P. (2016, November 11). Flavored e-cigarette use: Characterizing youth, Young Adult, and adult users. Preventive Medicine Reports.

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