Quiz

TARGETING BY THE NUMBERS

It’s not okay to see dollar signs in struggling communities. Test your knowledge of Big Tobacco’s tactics.

72% of remaining smokers come from _____ communities.
youth + young adult
rich
lower-income
alien
Big Tobacco spends _________ every year discounting cigarettes.
$700,000
$70 million
$700 million
$7 billion
Big Tobacco described _________ as having “low self esteem” and having “an overall pessimistic outlook on life.”
low-income consumers
teenagers
television stars
wealthy people
Big Tobacco genetically altered tobacco plants so that their products would be ______.
cleaner
safer
less harmful
more addictive

High School Nation

truth’s throwing a dance party & you’re invited.

Spread the word

The iconic image that’s helping us call out Big Tobacco