Vaping | truth

Greatest hits? Basically.

Victoria Cassinova

Victoria Cassinova

truth x Victoria Cassinova

Artist Victoria Cassinova talks social justice and art’s ability to inspire and empower.

Advertising, Vaping

Black Lives - Black Lungs

Read Between the Lies

What happened when a young creator started digging through Big Tobacco’s history of racism.

You Torch, Bro?

You Torch, Bro?

You Torch, Bro?

Torching: Newest thing in high tech cool, or potentially harmful vice? Truth teamed up with the Onion to give you a closer look.

Juul, Advertising

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Fact

JUUL's higher nicotine pods led other vape brands to introduce increased nicotine products.

LaVito, A. (2017). JUUL e-cigs' growth in popularity strains supply chain. CNBC. Retrieved from https://www.cnbc.com/2017/10/30/juuls-popularity-exposes-the-challenges-of-making-a-mass-market-e-cig.html.
Jackler, R., & Ramamurthi, D. (2019). Nicotine arms race: JUUL and the high-nicotine product market. Tobacco Control, 28(6), 623-628. https://doi.org/10.1136/tobaccocontrol-2018-054796

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Ingredients, Juul, Marketing

Fact

According to a Congressional subcommittee report, JUUL will not rule out reintroducing kid-friendly flavors or new flavors.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Flavors/Menthol, Juul

Fact

According to a Congressional Subcommittee report, JUUL misled consumers about it being helpful for smoking cessation.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Advertising

Fact

According to JUUL, none of the tobacco used for nicotine in JUUL pods is grown in the United States.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Ingredients, Juul

Fact

According to testimony made by a representative of the Cheyenne River Sioux Tribe (CRST), JUUL made unfounded claims to the CRST that their products were effective for smoking cessation and less harmful than tobacco products.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Marketing

Fact

According to a Massachusetts AG lawsuit, JUUL Labs purchased ads on websites designed for kids, like teen.com, seventeen.com, and even a site called hellokids.com.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Advertising

Fact

According to a Massachusetts AG lawsuit, JUUL attempted to recruit celebrities and influencers with large numbers of underage followers.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Profiling

Fact

According to a Massachusetts AG lawsuit, JUUL directly sold its e-cigarettes to underage youth through its website.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Legal Age, Profiling

Fact

According to a Massachusetts AG lawsuit, JUUL knowingly used images of models that appeared to be unsuitably young.

The Subcommittee on Economic and Consumer Policy. (2020). Update on the Subcommittee’s E-Cigarette Investigation (pp. 1-46).

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Juul, Advertising, Profiling

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