JUUL's higher nicotine pods led other vape brands to introduce increased nicotine products.

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Source 1:

LaVito, A. (2017). JUUL e-cigs' growth in popularity strains supply chain. CNBC. Retrieved from https://www.cnbc.com/2017/10/30/juuls-popularity-exposes-the-challenges-of-making-a-mass-market-e-cig.html.


Source 2:

Jackler, R., & Ramamurthi, D. (2019). Nicotine arms race: JUUL and the high-nicotine product market. Tobacco Control, 28(6), 623-628. https://doi.org/10.1136/tobaccocontrol-2018-054796

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