Profiling

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Fact

In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.

Fabian Linden of The Conference Board provided this to the RJR Marketing Development Department (quoted in this internal memo)

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Profiling

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Fact

In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Source:

Author: G.P. Ward, an employee of Brown and Williamson (as indicated by the headline “internal correspondence”

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Profiling

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Fact

The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education.

Source:

Journal of Health Care for the Poor and Underserved, Volume 28, Number 1, February 2017, pp. 100-107 (Article)

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Profiling

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Fact

In 1974, a tobacco company explored targeting customers as young as 14.

8 Reactions

Source:

"RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.

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Legal Age, Profiling

Fact Fact

Fact

In 1984, a tobacco company called younger adult smokers "replacement smokers."

13 Reactions

Source:

"Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.

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Profiling

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Fact

In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.

11 Reactions

Source:

"Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.

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Ingredients, Profiling

Fact Fact

Fact

In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Source:

"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

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Advertising, Profiling

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Fact

In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."

23 Reactions

Source:

"Project Scum." Truth Tobacco Industry Documents. 02 Dec. 1995. 1-9. Report.

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Advertising, Profiling

Profiling

Fact In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.

Fact In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Fact The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education.

Fact In 1974, a tobacco company explored targeting customers as young as 14.

Fact In 1984, a tobacco company called younger adult smokers "replacement smokers."

Fact In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.

Fact In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Fact In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."

Fact

In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.

Fact

In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Fact

The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education.

Fact

In 1974, a tobacco company explored targeting customers as young as 14.

Fact

In 1984, a tobacco company called younger adult smokers "replacement smokers."

Fact

In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.

Fact

In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."

Fact

In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."