In 1974, a tobacco company explored targeting customers as young as 14.
In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."
Source: "Mindset Segments." Truth Tobacco Industry Documents. 03 Jan. 1991. Report.
Florida recorded its lowest teen smoking rate ever in 2016, 5.2%!
Source: Florida Health. (2017). Celebrating 10 Successful Years [Fact sheet]. Retrieved from http://tobaccofreeflorida.com/wp-content/uploads/2017/05/TFF10Years.pdf
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.
Source: PM, PHILIP MORRIS,DUNN,WL JR,SCHORI,TR. SMOKING BEHAVIOR AND STRESS. 1971 November. Philip Morris Records.
Exposure to pro-tobacco movies, TV shows, and ads more than doubles your chances of starting smoking.
Source: Wellman, Robert J., et al. "The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco: A Meta-analysis." Archive of Pediatric and Adolescent Medicine. Jan. 2007.
The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble" and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?
Source: Richtel, Matt. “E-Cigarette Makers Are in an Arms Race for Exotic Vapor Flavors.” The New York Times. 15 June 2014. Web.
The DoD spends more than $1.6 billion each year on tobacco-related medical care, increased hospitalization, and lost days of work.
Source: Pentagon aims to curb tobacco use by military: memo; Reuters; April 26, 2016.
Low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods
Source: DâAngelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
1 out of 3 smokers begin smoking before the age of 14.
Source: Mowery PD, et al. "Legacy First Look Report 3 Pathways to Established smoking: Results from the 1999 National Youth Tobacco Survey." Truth Tobacco Industry Documents. Oct. 2000. Report.
Teens who see tobacco use in movies have more positive attitudes towards smoking.
Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.