In 1974, a tobacco company explored targeting customers as young as 14.
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
Several studies have found a greater number of tobacco advertisements in African American neighborhoods.
Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011
The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.
Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
Dogs and cats are twice as likely to get cancer if their owner smokes.
Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
In 1995, 43% of teens in West Virginia smoked. Today, only 16.2% of teens in West Virginia smoke. Damn, West Virginia teens are killing it at living.
Source: West Virginia Department of Health & Human Resources. Addressing Tobacco Use and Its Associated Health Conditions in West Virginia. Charleston, WV: West Virginia Department of Health & Human Resources, Bureau for Public Health, West Virginia Division for Tobacco Prevention, Office of Community Health Services and Health Promotion, 2016.
Big tobacco has glamorized smoking in ads featured in LGBTQ magazines.
Source: SMITH EA, OFFEN N, MALONE RE. Pictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press. Journal of health communication. 2006;11(7):635-649. doi:10.1080/10810730600934492.
"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
More than 30% of Marines smoke — the highest smoking rate among all US service members.
Source: Campaign for Tobacco Free Kids, March 30, 2017
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.