In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."
In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.
Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, 2012." U.S. Department of Health and Human Services, CDC, Public Health Service, Office of the Surgeon General. 2012. Report.
Because of something called the ‘smoking wage gap,’ young smokers could miss out on up to $10,000 a year.
Source: United States Department of Labor. Bureau of Labor Statistics. Usual Weekly Earnings Of Wage And Salary Workers Second Quarter 2016.19 July 2016.
A major tobacco company visited a Pride festival to hand out coupons for cigarettes priced at $1 per pack. That’s five cents a smoke.
Source: "Newport's Pleasure Lounge Aims to Ignite Cigarette Sales." The Wall Street Journal; 13 Sept 2016.
Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!
Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
According to a U.S. Department of Defense memo, 38% of military smokers start after enlisting.
Source: Odani S, Agaku IT, Graffunder CM, Tynan MA, Armour BS. Tobacco Product Use Among Military Veterans — United States, 2010–2015. MMWR Morb Mortal Wkly Rep 12 Jan 2018;67:7–12.
Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.
Source: PM, PHILIP MORRIS,DUNN,WL JR,SCHORI,TR. SMOKING BEHAVIOR AND STRESS. 1971 November. Philip Morris Records.
Big Tobacco's products affect the readiness and performance of the military.
Source: Combating Tobacco Use in Military and Veteran Populations, 2009
People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
A recent study showed that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods.
Source: Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9
Although African Americans usually smoke fewer cigarettes and start smoking cigarettes at an older age, they are more likely to die from smoking-related diseases than whites.
Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016
In the past, a tobacco company planned to boost cigarette sales by targeting the gay community. They even called their plan Project SCUM.
Source: Unknown. PROJECT SCUM.. 1995 December 12. RJ Reynolds Records. Unknown