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NOTHIN' BUT THE COLD, HARD TRUTH.

Smokers earn 20% less than non-smokers.

Source: Hotchkiss, Julie L., and Melinda Pitts. "Even One Is Too Much: The Economic Consequences of Being a Smoker." Federal Reserve Bank of Atlanta, July 2013.
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Secondhand smoke contains 7,000 chemicals, many of which are toxic and can cause cancer.

Source: Guide to the 50th Anniversary Surgeon General’s Report on Smoking and Health, July 2015.
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Street artists create art and get arrested. Tobacco companies make products that kill people and walk away scot-free. Little backwards, huh?

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs, 2014. Report.
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In 2010, 52.4% of U.S. smokers quit for at least a day.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." CDC. 11 Nov. 2011. 60(44): 1513-1519. Web.
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In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.

Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
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In the past, Big Tobacco has compared the addictiveness of cigarettes with that of television.

Source: "Hearing Of The House Energy & Commerce Committee Subcommittee On Health And The Environment, On Nicotine And Cigarettes." Truth Tobacco Industry Documents. 14 Apr. 1994. Deposition.
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From 1965-2009, there have been 103,355 tobacco-related infant deaths in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014. Report.
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Big tobacco targeted people with mental health issues.

Source: Preparation of a Scientific American Article in How Nicotine Works in the Human Brain April 9,1993 / RJR, Smith CJR
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Of current smokers in the U.S., 384,000 have had a stroke from smoking.

Source: "Cigarette Smoking Attributable Morbidity - United States, 2000." CDC. 52(35). 2003: 842-844. Table.
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Cigarette companies increased its spending on advertisements and promotions from 8.05 billion in 2010 to 8.37 billion in 2011.

Source: "Federal Trade Commission Cigarette Report for 2011." Washington, DC: Federal Trade Commission. 2013. Report.
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In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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SHOW EVERYONE WHAT IT LOOKS LIKE WHEN WE FINISH SMOKING FOR GOOD.