Profiling

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truth x Epiphone

truth makes music and change through our collaboration with Epiphone, ensuring music creation isn’t limited to people who were born in school districts with robust music programs.

Profiling

Big Tobacco to LGTBQ

Fact

Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

2 Reactions

Source:

"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report. Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Report. Esty, William. "The Black Menthol Cigarette Market February, 1979." Truth Tobacco Industry Documents, Feb. 1979. Research.

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Profiling

Fact Fact

Fact

In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source:

"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

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Profiling

Fact Fact

Fact

In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Source:

"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.

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Advertising, Profiling

Fact Fact

Fact

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source:

George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.

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Advertising, Profiling

Fact Fact

Fact

Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

Source:

"Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011

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Profiling

Profiling

truth x Epiphone

truth x Epiphone

Big Tobacco to LGTBQ

Big Tobacco Targets the LGBTQ Community

Business or Exploitation?

Business or Exploitation?

Making Menthol Black

Making Menthol Black

Fact Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Fact In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Fact In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Fact Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Fact Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

Fact

Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

Fact

In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Fact

In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Fact

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Fact

Several studies have found a greater number of tobacco advertisements in African American neighborhoods.