Profiling | truth

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Are You "At Attention"?

Are You "At Attention"?

Are You "At Attention"?

Big Tobacco has exploited members of the U.S. military. Do you know the facts?

Profiling, Cigarettes

Call out Big Tobacco’s Targeting

Big Tobacco’s Targeting

Call out Big Tobacco’s Targeting

Big Tobacco has been targeting low-income neighborhoods for decades. Can you spot their tactics?

Targeting by the Numbers

Targeting by the Numbers

Test your knowledge of Big Tobacco’s tactics with truth’s Targeting by the Numbers quiz - it’s not okay to see dollar signs in struggling communities.

Advertising, Profiling

Tobacco + Mental Health

Tobacco + Mental Health

Tobacco + Mental Health

Do you know the facts about tobacco and mental health? Take truth's quiz to test your knowledge.

Disease, Profiling, Cigarettes

truth x Epiphone

truth x Epiphone

truth x Epiphone

truth makes music and change through our collaboration with Epiphone, ensuring music creation isn’t limited to people who were born in school districts with robust music programs.

Big Tobacco Targets the LGBTQ Community

Big Tobacco to LGTBQ

Big Tobacco Targets the LGBTQ Community

Friends don't usually come bearing deadly products, yet Big Tobacco targeted the LGBTQ community with its predatory marketing tactics.

Advertising, Profiling

Business or Exploitation?

Business or Exploitation?

Business or Exploitation?

Big Tobacco targeted some of the most vulnerable populations with the sale of deadly, addictive products, including the targeting of people with mental health issues.

Profiling, Tobacco Sales

Making Menthol Black

Making Menthol Black

Making Menthol Black

How Big Tobacco manufactured addiction in African American communities.

Flavors/Menthol, Profiling

Fact

Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.

"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report. Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Report. Esty, William. "The Black Menthol Cigarette Market February, 1979." Truth Tobacco Industry Documents, Feb. 1979. Research.

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