Environment Campaign Campaign Take Action for the Environment by hosting a cleanup and urging environmental organizations to reject Big Tobacco and Vape funding. Add Your Voice & Get Your Kit
Victoria Cassinova truth x Victoria Cassinova Artist Victoria Cassinova talks social justice and art’s ability to inspire and empower. View Now Advertising, Vaping
Targeting by the Numbers Targeting by the Numbers Test your knowledge of Big Tobacco’s tactics with truth’s Targeting by the Numbers quiz - it’s not okay to see dollar signs in struggling communities. Advertising, Profiling
Collaboration truth x College Humor truth x College Humor Big Tobacco's Saying Sorry...Because They Legally Have To. Watch Now Disease, Advertising, Cigarettes
Breaking: Big Tobacco is Breaking: Big Tobacco is Telling the Truth Big Tobacco is telling the truth. No seriously, we're shocked. Shocked that it's taken so long for Big Tobacco to be held accountable. Read More Death, Disease, Advertising
Big Tobacco to LGTBQ Big Tobacco Targets the LGBTQ Community Friends don't usually come bearing deadly products, yet Big Tobacco targeted the LGBTQ community with its predatory marketing tactics. Learn More Advertising, Profiling
Tobacco Targeted Military Big Tobacco Targeted Members Of The U.S. Military Big Tobacco's predatory marketing tactics included targeting members of the U.S. military and described said members as "less educated." Learn More Advertising
PROUD PROUD Big Tobacco used Pride to target members of the LGBTQ+ community. So we’re asking you: what makes you feel proud? Learn More Advertising, Pop Culture
Big Tobacco Wants You To Big Tobacco Wants You To See Grape What they don’t want you to see are the 3,000 chemicals underneath. Read More Flavors/Menthol, Ingredients, Advertising