In the past, a tobacco company planned to boost cigarette sales by targeting the gay community. They even called their plan Project SCUM.
According to a U.S. Department of Defense memo, 38% of military smokers start after enlisting.
Source: Odani S, Agaku IT, Graffunder CM, Tynan MA, Armour BS. Tobacco Product Use Among Military Veterans — United States, 2010–2015. MMWR Morb Mortal Wkly Rep 12 Jan 2018;67:7–12.
In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.
Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011
Insecure follower. Has menial boring job. Probably leads fairly dull existence. Emotionally insecure. Problems with self-esteem. Passive-aggressive. Lacks inner resources. Grooming not a strong priority. Lower standard of living. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents. 16 Jan. 1989: 5.
In the past, A major tobacco company saw the military as an attractive marketing opportunity because of its young adult servicemen that they describe as “classic downscale smoker,” “less educated,” “part of the wrong crowd,” “in trouble with authorities,” and having “limited job prospects.”
Source: Military YAS Initiative, RJR, 1989
In 1974, a tobacco company explored targeting customers as young as 14.
Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
39.2% of high school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
In 2006, tobacco-related costs to the Military Health Service alone totaled $564 million.
Source: IOM report, page 4
Big Tobacco makes $37B a year selling cigarettes to people with mental health issues. *
Source: * Calculation based off of WSJ (April 2017) article. Wall Street Journal ; Against All Odds, the U.S. Tobacco Industry is Rolling in Money
Big tobacco has glamorized smoking in ads featured in LGBTQ magazines.
Source: SMITH EA, OFFEN N, MALONE RE. Pictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press. Journal of health communication. 2006;11(7):635-649. doi:10.1080/10810730600934492.
In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Big Tobacco gave free cigarettes to psychiatric facilities.
Source: Prochaska, J. J., Hall, S. M., & Bero, L. A. (2008). Tobacco Use Among Individuals With Schizophrenia: What Role Has the Tobacco Industry Played? Schizophrenia Bulletin, 34(3), 555–567. http://doi.org/10.1093/schbul/sbm117