Hot Topic

REINVENT THE REEL

Don’t let your favorite characters be unpaid spokespeople for Big Tobacco.

Every time one of our favorite characters smokes on screen, they’re an unpaid spokesperson for Big Tobacco. And that’s not just on the big screen—smoking in TV shows can be a huge help to Big Tobacco. 

1 in 3 smokers under age 18 will start smoking because they were exposed to smoking in movies.

And, lately, streaming shows seem to be some of the worst offenders when it comes to portraying smoking on screen. In just one year, the top seven shows for viewers age 15 to 24 on Netflix featured tobacco 319 times—way more than cable networks’ top shows in the same category, which only showed tobacco on screen 139 times.

COME ON, NETFLIX. We love you. You’re our friend. We spend more time with you than basically anyone else. But we’ve gotta do better.

This is your chance to change the story. Don’t let the characters we love be unpaid spokespeople for Big Tobacco.

Tweet at your favorite show’s creators to help take smoking off the screen. Just choose the show you want to tweet at, click the TWEET NOW link -- and boom. You made a difference.

STRANGER THINGS

Hey @strangerwriters! 1 in 3 smokers under age 18 will start because they saw it on screen in movies. We love your characters too much to let them become unpaid spokespeople for Big Tobacco, too. Let’s #FinishIT next season, pretty plz?

TWEET NOW

THE WALKING DEAD

Hey @frankdarabont! 1 in 3 smokers under age 18 will start because they saw it on screen in movies. We love your characters too much to let them become unpaid spokespeople for Big Tobacco, too. Let’s #FinishIT next season, pretty plz?

TWEET NOW

ORANGE IS THE NEW BLACK

Hey @OITNB! 1 in 3 smokers under age 18 will start because they saw it on screen in movies. We love your characters too much to let them become unpaid spokespeople for Big Tobacco, too. Let’s #FinishIT next season, pretty plz?

TWEET NOW

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