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REINVENT THE REEL

Don’t let your favorite characters be unpaid spokespeople for Big Tobacco.

STRANGER THINGS

Hey @strangerwriters! 1 in 3 smokers under age 18 will start because they saw it on screen in movies. We love your characters too much to let them become unpaid spokespeople for Big Tobacco, too. Let’s #FinishIT next season, pretty plz?

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THE WALKING DEAD

Hey @frankdarabont! 1 in 3 smokers under age 18 will start because they saw it on screen in movies. We love your characters too much to let them become unpaid spokespeople for Big Tobacco, too. Let’s #FinishIT next season, pretty plz?

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ORANGE IS THE NEW BLACK

Hey @OITNB! 1 in 3 smokers under age 18 will start because they saw it on screen in movies. We love your characters too much to let them become unpaid spokespeople for Big Tobacco, too. Let’s #FinishIT next season, pretty plz?

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High School Nation

truth’s throwing a dance party & you’re invited.

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SHOW EVERYONE WHAT IT LOOKS LIKE WHEN WE FINISH SMOKING FOR GOOD.