Let's be the generation to Finish It
We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change.
We’ve always been about exposing Big Tobacco’s lies and manipulation. And while they keep adapting their tactics, we keep it real.
This isn't about throwing stones at smokers. It's about finding and turbo-charging new fun ways to do what no generation has ever done before - end smoking.
We're about getting the real facts in front of as many people as we can. What, you thought we call ourselves truth because we just like the way it sounds?
Big Tobacco is constantly evolving their game plan. We need to constantly evolve ours. We are a generation with new beliefs and new ideas. Let's get creative.
Less than 6% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to Finish It.
The power comes from you. All of you. Together, we are bigger, louder, and more powerful than Big Tobacco.
Cigarette use is on the decline
23% 17% 13% 11% 5%
Centers for Disease Control Prevention
The people who try to improve public health overall
Center on Addiction
The nonpartisan people looking for science-based solutions to the addiction crisis