The first truth ads, such as “Body Bags” and “1,200,” air on national television. Meanwhile, the truth tour brings facts about smoking and vaping to teens across the country.

With funding from Truth Initiative, the University of California in San Francisco unveils the Truth Initiative Tobacco Documents Library; a permanent exhibition and digital library that provides access to more than 14 million internal documents from the tobacco industry.

A truth ad airing during Super Bowl XXXVII depicted a fictitious company that manufactures popsicles containing shards of glass, satirizing how tobacco companies sell dangerous products right out in the open.

A study published in the American Journal of Public Health finds that the truth campaign contributed to 22% of the overall decrease in youth smoking, preventing over 300,000 young people from becoming smokers.

First shown on TV in 2006, the “Singing Cowboy” truth ad portrays a western laryngectomee cowboy with a stoma singing a catchy tune about how “you don’t always die from tobacco, sometimes you just lose a lung.”

A study published in the American Journal of Preventive Medicine finds that truth was responsible for keeping 450,000 teens from starting to smoke during its first four years.

The “Finish It” campaign, aimed at empowering young people to make their generation the one to quit smoking, debuts at the MTV awards with a hopeful message of empowerment.

truth campaigns such as “Body Bags” and “1,200” are named some of the top ad campaigns of the 21st Century by Advertising Age.

The “Finish It” and “Left Swipe Dat” campaigns win big at the 2016 Ogilvy Awards, with both campaigns winning Gold in the New Audiences category while the “Left Swipe Dat” campaign brought home a Silver for Cross-Platform Campaigns.

As part of a National Day of Action organized by truth, young people gather outside the Washington D.C. JUUL offices to protest the youth e-cigarette crisis and empower young people to #DITCHJUUL for good.

To educate America’s middle and high school students about the health impacts of vaping and nicotine addiction, truth debuts a free, self-guided, digital youth vaping prevention curriculum called Vaping: Know the truth.

truth's free and anonymous text messaging program, This is Quitting, now part of EX Program, reaches a milestone by helping half-a-million young people quit vaping nicotine. The free and confidential text messaging program was developed in 2019 with input from teens, college students, and young adults who had tried quitting or successfully quit e-cigarettes.

Actor and comedian Chris Parnell appears in truth’s “Toxic Therapy from your Vape” ad, where a vape-turned-faux therapist increases anxiety instead of reducing it, shedding light on the misconception that vaping nicotine can ease stress.

A study published in JAMA that studied teens who used This is Quitting, truth’stext message quit-vaping program now part of EX Program, finds that participants were 35% more likely to report not using nicotine at the study endpoint.

truth's Vaping: Know the truth free digital prevention curriculum reaches 1.5 million middle and high school students with the facts they need to make informed decisions about vaping and nicotine use.