During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2794239/