A major tobacco company visited a Pride festival to hand out coupons for cigarettes priced at $1 per pack. That’s five cents a smoke.
A 1989 document from Big Tobacco's files described young adult smokers in the military as: "less educated" with "poor academic performance" and "limited job prospects."
Source: "Military Yas Initiative." Truth Tobacco Industry Documents. 1989. Report.
In 2007, Camel sold pink and teal packaged cigarettes which attracted young girls.
Source: "Camel No. 9 Cigarette-Marketing Campaign Targeted Young Teenage Girls." American Academy of Pediatrics, 10 November 2009
Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.
Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.
Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011
Although African Americans usually smoke fewer cigarettes and start smoking cigarettes at an older age, they are more likely to die from smoking-related diseases than whites.
Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016
"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
During Desert Storm, Big Tobacco sent Marlboro-branded merch to troops deployed in Saudi Arabia.
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
Dogs and cats are twice as likely to get cancer if their owner smokes.
Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, CS. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Marketing Document.
In 2006, tobacco-related costs to the Military Health Service alone totaled $564 million.
Source: IOM report, page 4
Low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods
Source: DâAngelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
Big Tobacco disproportionately targeted the LGBTQ community. They even used “pride” in their advertisements.
Source: "How the Tobacco Industry Has Targeted the LGBT Community for Decades." ATTN.com; 13 Jan 2017.