In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."
In the past, a tobacco company planned to boost cigarette sales by targeting the gay community. They even called their plan Project SCUM.
Source: Unknown. PROJECT SCUM.. 1995 December 12. RJ Reynolds Records. Unknown
In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
In 2015, 72.8% of African Americans were interested in quitting smoking and 63.4% reported making a quit attempt.
Source: Centers for Disease Control and Prevention (CDC). Quitting Smoking Among Adults — United States, 2000–2015. MMWR Morb Mortal Wkly Rep. 6 Jan 2017;65(52):1457-1464.
Smoking is more common among members of the US military than civilians.
Source: Campaign for Tobacco Free Kids, March 30, 2017
Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."
Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
Back in the ‘80’s, a major tobacco company paid to go into inner-city neighborhoods and hand out free samples of menthol cigarettes in an effort to acquire African Americans as customers.
Source: PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
Insecure follower. Has menial boring job. Probably leads fairly dull existence. Emotionally insecure. Problems with self-esteem. Passive-aggressive. Lacks inner resources. Grooming not a strong priority. Lower standard of living. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents. 16 Jan. 1989: 5.
Dogs and cats are twice as likely to get cancer if their owner smokes.
Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.
Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
In 2007, Camel sold pink and teal packaged cigarettes which attracted young girls.
Source: "Camel No. 9 Cigarette-Marketing Campaign Targeted Young Teenage Girls." American Academy of Pediatrics, 10 November 2009
During Desert Storm, Big Tobacco sent Marlboro-branded merch to troops deployed in Saudi Arabia.
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581