In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."
African-Americans are more likely to die from smoking-related diseases than whites, even though they smoke fewer cigarettes and make more quit attempts.
Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Mar. 2017.
In 1972, a tobacco company considered adding honey to cigarettes because teenagers like sweet products.
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids, Washington, DC. 14 May 2001. 3. Web.
1981: "Today's teenager is tomorrow's potential regular customer." Said a tobacco researcher whose company was definitely not targeting kids.
Source: "PM USA Research Center - Young Smokers Prevalence, Trends, Implications and Related Demographic Trends." Truth Tobacco Industry Documents. 31 Mar. 1981. Report.
African Americans are more likely to die from smoking-related diseases than white Americans.
Source: African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
African Americans are less likely to successfully quit smoking than white Americans.
Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Every year, 47,000 African-Americans die of smoking-related illnesses.
Source: Robinson RG, Sutton CD, James DA, Orleans CT. Pathways to Freedom: Winning the Fight Against Tobacco. U.S. Dept of Health and Human Services, CDC; 2004.
People with mental illness die about 5 years earlier than those without these disorders; many of these deaths are caused by smoking cigarettes.
Source: Tobacco Use Among Adults with Mental Illness and Substance Use Disorders (Secondary Source CDC Report) ; March 10, 2017
Insecure follower. Has menial boring job. Probably leads fairly dull existence. Emotionally insecure. Problems with self-esteem. Passive-aggressive. Lacks inner resources. Grooming not a strong priority. Lower standard of living. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents. 16 Jan. 1989: 5.
Big tobacco has glamorized smoking in ads featured in LGBTQ magazines.
Source: SMITH EA, OFFEN N, MALONE RE. Pictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press. Journal of health communication. 2006;11(7):635-649. doi:10.1080/10810730600934492.
Menthol cigarettes are easier to start and harder to quit.
Source: Truth Initiative, October 12, 2016.
Nearly 90% of African American smokers use menthols.
Source: Truth Initiative, Menthol Fact Sheet. December 2018.