Fact 242

Source

"Salem: Recommendations to "Plus" New York Test." Truth Tobacco Industry Documents. 13 Aug. 1998. Report.

http://legacy.library.ucsf.edu/tid/txs96i00/pdf

Related tags

#Profiling

More Facts

In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, 2012." U.S. Department of Health and Human Services, CDC, Public Health Service, Office of the Surgeon General. 2012. Report.

132

Reactions

React

Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011

142

Reactions

React

In the past, Big Tobacco called African Americans a ‘Market Priority’.

Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.

226

Reactions

React

As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581

286

Reactions

React

More than 30% of Marines smoke — the highest smoking rate among all US service members.

Source: Campaign for Tobacco Free Kids, March 30, 2017

Reactions

React

39.2% of high school students report seeing advertisements for tobacco products on the Internet.

Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.

107

Reactions

React

In a year, the VA spent $5 billion dollars to treat veterans with tobacco-related COPD.

Source:

Reactions

React

According to a Newport planning document, in the past Big Tobacco has said “there isn’t a market in the country that has the sales potential for Newport like the military market”, adding “the plums are here to be plucked”.

Source: Newport Planning Memo, Jan 1983

Reactions

React

In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.

264

Reactions

React

According to a U.S. Department of Defense memo, 38% of military smokers start after enlisting.

Source:

Reactions

React

In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.

Reactions

React

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.

135

Reactions

React

Check it out

Take Quiz

As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source

Related tags

More Facts

In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.

Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

In the past, Big Tobacco called African Americans a ‘Market Priority’.

As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

More than 30% of Marines smoke — the highest smoking rate among all US service members.

39.2% of high school students report seeing advertisements for tobacco products on the Internet.

In a year, the VA spent $5 billion dollars to treat veterans with tobacco-related COPD.

According to a Newport planning document, in the past Big Tobacco has said “there isn’t a market in the country that has the sales potential for Newport like the military market”, adding “the plums are here to be plucked”.

In 1974, a tobacco company explored targeting customers as young as 14.

According to a U.S. Department of Defense memo, 38% of military smokers start after enlisting.

In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Big Tobacco Targets the LGBTQ Community

High School Nation

truth’s throwing a dance party & you’re invited.

Pets and Tobacco

Did you know that smoking impacts your pets? Test your knowledge.

As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source

Related tags

More Facts

In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.

Several studies have found a greater number of tobacco advertisements in African American neighborhoods.

In the past, Big Tobacco called African Americans a ‘Market Priority’.

As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.

More than 30% of Marines smoke — the highest smoking rate among all US service members.

39.2% of high school students report seeing advertisements for tobacco products on the Internet.

In a year, the VA spent $5 billion dollars to treat veterans with tobacco-related COPD.

According to a Newport planning document, in the past Big Tobacco has said “there isn’t a market in the country that has the sales potential for Newport like the military market”, adding “the plums are here to be plucked”.

In 1974, a tobacco company explored targeting customers as young as 14.

According to a U.S. Department of Defense memo, 38% of military smokers start after enlisting.

In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Hot Topic

Big Tobacco Targets the LGBTQ Community

High School Nation

truth’s throwing a dance party & you’re invited.

Pets and Tobacco

Did you know that smoking impacts your pets? Test your knowledge.