As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.
Source
"Salem: Recommendations to "Plus" New York Test." Truth Tobacco Industry Documents. 13 Aug. 1998. Report.
http://legacy.library.ucsf.edu/tid/txs96i00/pdfRelated tags
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One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source:
"Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
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39.2% of high school students report seeing advertisements for tobacco products on the Internet.
Source:
"Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
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In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.
Source:
Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
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Big tobacco targeted people with mental health issues.
Source:
Preparation of a Scientific American Article in How Nicotine Works in the Human Brain April 9,1993 / RJR, Smith CJR
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In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.
Source:
WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011
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In the past, Big Tobacco called African Americans a ‘Market Priority’.
Source:
Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
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Smoking is more common among members of the US military than civilians.
Source:
Campaign for Tobacco Free Kids, March 30, 2017
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source:
"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
337
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In the past, A major tobacco company saw the military as an attractive marketing opportunity because of its young adult servicemen that they describe as “classic downscale smoker,” “less educated,” “part of the wrong crowd,” “in trouble with authorities,” and having “limited job prospects.”
Source:
Military YAS Initiative, RJR, 1989
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In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.
Source:
American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price,
and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH,
Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
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People with mental illness die about 5 years earlier than those without these disorders; many of these deaths are caused by smoking cigarettes.
Source:
Tobacco Use Among Adults with Mental Illness and Substance Use Disorders (Secondary Source CDC Report) ; March 10, 2017
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