Fact 242

Source: Hunter, CS. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Marketing Document.

115

Reactions

React

Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.

Source: PM, PHILIP MORRIS,DUNN,WL JR,SCHORI,TR. SMOKING BEHAVIOR AND STRESS. 1971 November. Philip Morris Records.

Reactions

React

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.

133

Reactions

React

Big Tobacco makes $37B a year selling cigarettes to people with mental health issues. *

Source: * Calculation based off of WSJ (April 2017) article. Wall Street Journal ; Against All Odds, the U.S. Tobacco Industry is Rolling in Money

Reactions

React

In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.

Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011

269

Reactions

React

In the U.S., smoking is depicted in 33% of youth-rated movies, and 75% of R-rated movies.

Source: Polansky JR, et al. "Smoking in Top-Grossing U.S. Movies, 2012." University of California, Mar. 2013: 2-11. Web.

114

Reactions

React

People with depression, anxiety, and ADHD are more likely to smoke.

Source:

Reactions

React

Tobacco companies have been targeting women with their advertising for the last 80 years.

Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.

231

Reactions

React

The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.

214

Reactions

React

As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."

Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.

180

Reactions

React

Check it out

Check It Out

As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source

Related tags

More Facts

According to a Newport planning document, in the past Big Tobacco has said “there isn’t a market in the country that has the sales potential for Newport like the military market”, adding “the plums are here to be plucked”.

The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble"and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?

Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Big Tobacco makes $37B a year selling cigarettes to people with mental health issues. *

In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.

In the U.S., smoking is depicted in 33% of youth-rated movies, and 75% of R-rated movies.

People with depression, anxiety, and ADHD are more likely to smoke.

Tobacco companies have been targeting women with their advertising for the last 80 years.

The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."

Catmageddon

High School Nation

truth’s throwing a dance party & you’re invited.

Exploited

Big Tobacco has been targeting low-income neighborhoods for decades. They’re still up to it.

As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.

Source

Related tags

More Facts

According to a Newport planning document, in the past Big Tobacco has said “there isn’t a market in the country that has the sales potential for Newport like the military market”, adding “the plums are here to be plucked”.

The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble"and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?

Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.

Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.

Big Tobacco makes $37B a year selling cigarettes to people with mental health issues. *

In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.

In the U.S., smoking is depicted in 33% of youth-rated movies, and 75% of R-rated movies.

People with depression, anxiety, and ADHD are more likely to smoke.

Tobacco companies have been targeting women with their advertising for the last 80 years.

The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."

Videos

Catmageddon

High School Nation

truth’s throwing a dance party & you’re invited.

Exploited

Big Tobacco has been targeting low-income neighborhoods for decades. They’re still up to it.