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Fact

In 1953, Phillip Morris advertised their cigarettes as "the cigarette that takes the FEAR out of smoking."

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Source 1:

"The Cigarette that Takes the Fear out of Smoking. Call for Philip Morris." Truth Tobacco Industry Documents, 1953. Advertisement.

http://legacy.library.ucsf.edu/tid/zey74e00/pdf

Source 2:

"The cigarette that takes the Fear out of smoking!" Truth Tobacco Industry Documents, 1956. Advertisement.

http://legacy.library.ucsf.edu/tid/fwa56b00

Issue

Smoking

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