Around the 1980s, tobacco companies labeled African Americans - less educated, prefer malt liquor, have problems with their own self-esteem.
"1990 (900000) New Marketing Ideas. Summary of Programs." Truth Tobacco Industry Documents, 1989. Report.http://legacy.library.ucsf.edu/tid/fgm54d00/pdf
Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Report.http://legacy.library.ucsf.edu/tid/lsg28c00/pdf
Esty, William. "The Black Menthol Cigarette Market February, 1979." Truth Tobacco Industry Documents, Feb. 1979. Research.http://legacy.library.ucsf.edu/tid/hik79d00/pdf