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Fact

Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.

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Source 1:

Hunter, CS. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Marketing Document.

http://legacy.library.ucsf.edu/tid/lsg28c00/pdf

Source 2:

"Running List of YA Characteristics." Truth Tobacco Industry Documents, 1988. Report.

http://legacy.library.ucsf.edu/tid/rtl28c00/pdf

Source 3:

"Smoker Psychographics." Truth Tobacco Industry Documents, Apr. 1981. Marketing Report.

http://legacy.library.ucsf.edu/tid/kch10f00/pdf

Source 4:

"Mindset Segments." Truth Tobacco Industry Documents, 03 Jan. 1991. Report.

http://legacy.library.ucsf.edu/tid/abr28c00/pdf

Issue

Smoking

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