Tobacco companies have been targeting women with their advertising for the last 80 years.
"Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.http://www.cdc.gov/tobacco/data_statistics/sgr/2001/complete_report/pdfs/chp4.pdf
In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Back in the ‘80’s, a major tobacco company paid to go into inner-city neighborhoods and hand out free samples of menthol cigarettes in an effort to acquire African Americans as customers.
Source: PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
Low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods
Source: DâAngelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
In the US, smoking-attributable productivity losses for women are approximately $45 billion per year.
Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."
Source: "Mindset Segments." Truth Tobacco Industry Documents. 03 Jan. 1991. Report.
A recent study showed that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods.
Source: Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9
Every day, tobacco-related disease kills about 553 women in the US.
Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs, 2014. Report.
In 1974, a tobacco company explored targeting customers as young as 14.
Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
Big Tobacco's products affect the readiness and performance of the military.
Source: Combating Tobacco Use in Military and Veteran Populations, 2009
As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."
Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.
In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10