As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
In 2007, Camel sold pink and teal packaged cigarettes which attracted young girls.
Source: "Camel No. 9 Cigarette-Marketing Campaign Targeted Young Teenage Girls." American Academy of Pediatrics, 10 November 2009
In the past, a tobacco company planned to boost cigarette sales by targeting the gay community. They even called their plan Project SCUM.
Source: Unknown. PROJECT SCUM.. 1995 December 12. RJ Reynolds Records. Unknown
African Americans are less likely to successfully quit smoking than white Americans.
Source: Morbidity and Mortality Weekly Report (MMWR): Quitting Smoking Among Adults --- United States, 2001--2010 ; Center for Disease Control and Prevention ; November 11, 2011
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
In 1985, a tobacco industry brainstorming session came up with the idea of reaching their "younger adult smokers" in candy stores.
Source: "XG Brainstorming." Truth Tobacco Industry Documents, 26 Feb. 1985: 1-40. Report.
In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
Big tobacco has glamorized smoking in ads featured in LGBTQ magazines.
Source: SMITH EA, OFFEN N, MALONE RE. Pictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press. Journal of health communication. 2006;11(7):635-649. doi:10.1080/10810730600934492.
In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.
Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
Florida recorded its lowest teen smoking rate ever in 2016, 5.2%!
Source: Florida Health. (2017). Celebrating 10 Successful Years [Fact sheet]. Retrieved from http://tobaccofreeflorida.com/wp-content/uploads/2017/05/TFF10Years.pdf
Low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods
Source: DâAngelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.
Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011