As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."
Source: "Mindset Segments." Truth Tobacco Industry Documents. 03 Jan. 1991. Report.
In 1985, one tobacco company brainstormed targeting potential smokers in school bathrooms, playgrounds, YMCAs, and city parks.
Source: "XG BRAINSTORMING. NYC, 2126." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
A recent study showed that low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods.
Source: Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9
Insecure follower. Has menial boring job. Probably leads fairly dull existence. Emotionally insecure. Problems with self-esteem. Passive-aggressive. Lacks inner resources. Grooming not a strong priority. Lower standard of living. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents. 16 Jan. 1989: 5.
The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble"and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?
Source: Richtel, Matt. “E-Cigarette Makers Are in an Arms Race for Exotic Vapor Flavors.” The New York Times. 15 June 2014. Web.
Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."
Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."
Source: "Project Scum." Truth Tobacco Industry Documents. 02 Dec. 1995. 1-9. Report.
In 1984, a tobacco company called younger adult smokers "replacement smokers."
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
Teens who see tobacco use in movies have more positive attitudes towards smoking.
Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.