Fact A 1989 document from Big Tobacco's files described young adult smokers in the military as: "less educated" with "poor academic performance" and "limited job prospects." Smoking, Health Risks
Fact In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future." Smoking, Health Risks
Fact In a file from 1978, Big Tobacco described cancer as "an essential ingredient of life." Wait, they're talking about cancer, right? Smoking, Cancer, Ingredients
Fact As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations. Smoking, Advertising
Fact "If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998 Smoking, Legal Age, Tobacco Sales
Fact In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image." Smoking, Profiling
Fact In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks." Smoking, Advertising, Profiling