Fact After they were banned in 2009, Big Tobacco intentionally manipulated flavored cigarettes so that they could market them as “little cigars.” Real creative, Big Tobacco. Smoking, Cigars, FlavorsMenthol
Fact Fact: 81% of youth who have ever used tobacco started with a flavored product. Smoking, FlavorsMenthol
Fact In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on. Smoking, Profiling
Fact Even brief contact with secondhand smoke can cause harm. Smoking, Health Risks, SmokeFree Places
Fact After recognizing the “decline of smoking” as an “upscale and mainstream” behavior,” Big Tobacco planned to target “a population that is increasingly blue collar, ethnic, and less educated.” Smoking, Advertising, Cigarettes
Fact In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life." Smoking, Profiling
Fact In the past, a report done by Big Tobacco noted that “raising the legal minimum age for cigarette purchaser to 21 could gut our key young adult market.” Smoking, Advertising, Legal Age
Fact The overwhelming majority of smokers—72%—either earn lower wages, lack health insurance and/or have less education. Smoking, Profiling
Fact Big Tobacco spent more than 71% of their marketing budget, over $6bil, to make cigarettes cheaper in 2017. Smoking, Cost