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88% of youth had no clue smokers earn 20% less cash than non-smokers.

Source: Truth Initiative’s Media Monitoring Survey
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In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.

Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
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There were 100 million deaths worldwide from tobacco use in the 20th century.

Source: "Smoking’s Death Toll." The Tobacco Atlas. 2015. Web.
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In the U.S., 160,000 people die each year from smoking-related lung cancer.

Source: U.S. Department of Health and Human Services. The Health Consequences of Smoking: 50 Years of Progress. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.
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Because of something called the ‘smoking wage gap,’ young smokers could miss out on up to $10,000 a year.

Source: United States Department of Labor. Bureau of Labor Statistics. Usual Weekly Earnings Of Wage And Salary Workers Second Quarter 2016.19 July 2016.
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Cigarette companies spend almost ALL their marketing budget on discounting cigarettes. 

Source: "Federal Trade Commission Cigarette Report of 2014." Federal Trade Commission, 2016.
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Menthol cigarettes are easier to start and harder to quit.

Source: Truth Initiative, October 12, 2016.
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Every 6 seconds, someone in the world dies from a smoking-related disease.

Source: "Tobacco Fact sheet N°339." World Health Organization. 06 July 2015. Web.
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In DC, Big Tobacco advertises up to 10x more in black neighborhoods than in other neighborhoods

Source: Lee, J. G., Henriksen, L., Rose, S. W., Moreland-Russell, S., & Ribisl, K. M. (2015). A systematic review of neighborhood disparities in point-of-sale tobacco marketing. American journal of public health, 105(9), e8-e18.
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Cigarette smoke contains about 7,000 chemicals.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Other Specific Outcomes, 2014. Report.
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