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In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.

Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011
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People with mental illness die about 5 years earlier than those without these disorders; many of these deaths are caused by smoking cigarettes.

Source: Tobacco Use Among Adults with Mental Illness and Substance Use Disorders (Secondary Source CDC Report) ; March 10, 2017
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In 2014, Big Tobacco spent $7.12 billion discounting products at the "point of sale" — a.k.a. where people buy things (like the counter at a drugstore)

Source: 1. U.S. Federal Trade Commission (FTC). Cigarette Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-tradecommission- cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_cigarette_report_2014.pdf; 2. FTC, Smokeless Tobacco Report for 2014, 2016, https://www.ftc.gov/system/files/documents /reports/federal-trade-commission-cigarette-report-2014-federal-trade-commission-smokeless-tobacco-report/ftc_smokeless_tobacco_report_2014.pdf
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Ammonia boosts the impact of nicotine.

Source: "Smoking and Tobacco Control." U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. 19 Nov. 2001: 174.
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Secondhand smoke causes more than 41,000 deaths among nonsmoking adults every single year.

Source: “Get the Facts.” Smoke-Free ATL - Everyone in ATL Has the Right to Breathe Smoke-Free Air. 2018.
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In internal documents, Big Tobacco identified people with a sense of “powerlessness,” as opportunities to capitalize on.

Source: Fabian Linden of The Conference Board provided this to the RJR Marketing Development Department (quoted in this internal memo)
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Despite declining smoking rates in civilians, smoking prevalence in the military continues to rise.

Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
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E-cigarette aerosol can contain toxic metals

Source: National Academies of Sciences E, Medicine. Public Health Consequences of E-Cigarettes. Washington, DC: The National Academies Press; 2018.
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Each year, nearly 6 million people around the world die from tobacco products.

Source: "Tobacco Fact sheet N°339." World Health Organization. 06 July 2015. Web.
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In the past, Big Tobacco described some low-income consumers as "very repressed," having "low self-esteem" and "an overall pessimistic outlook on life."

Source: Author: G.P. Ward, an employee of Brown and Williamson (as indicated by the headline “internal correspondence”
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1 in 4 LGBTQ individuals smoke.

Source: "Lesbian, Gay, Bisexual, and Transgender Persons and Tobacco Use." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 28 Feb. 2017.
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Even brief contact with secondhand smoke can cause harm.

Source: U.S. Department of Health and Human Services. A Report of the Surgeon General: How Tobacco Smoke Causes Disease: What It Means to You. U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2010.
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