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One tobacco company brainstormed reaching its target consumer from ice cream trucks.

Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
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Tobacco companies have been targeting women with their advertising for the last 80 years.

Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.
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People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.

Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
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The more 10-14 year olds in the U.S. see smoking in movies, the more likely they are to start smoking.

Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
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Big Tobacco makes $37B a year selling cigarettes to people with mental health issues. *

Source: * Calculation based off of WSJ (April 2017) article. Wall Street Journal ; Against All Odds, the U.S. Tobacco Industry is Rolling in Money
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In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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Low-Income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods

Source: D’Angelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
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