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Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."
Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
The DoD spends more than $1.6 billion each year on tobacco-related medical care, increased hospitalization, and lost days of work.
Source: Pentagon aims to curb tobacco use by military: memo; Reuters; April 26, 2016.
Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!
Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
In 1974, a tobacco company explored targeting customers as young as 14.
Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
In 1985, one tobacco company brainstormed targeting potential smokers in school bathrooms, playgrounds, YMCAs, and city parks.
Source: "XG BRAINSTORMING. NYC, 2126." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Smoking is more common among members of the US military than civilians.
Source: Campaign for Tobacco Free Kids, March 30, 2017
Insecure follower. Has menial boring job. Probably leads fairly dull existence. Emotionally insecure. Problems with self-esteem. Passive-aggressive. Lacks inner resources. Grooming not a strong priority. Lower standard of living. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents. 16 Jan. 1989: 5.