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As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
In the past, Big Tobacco called African Americans a ‘Market Priority’.
Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."
Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.
Big Tobacco's products affect the readiness and performance of the military.
Source: Combating Tobacco Use in Military and Veteran Populations, 2009
Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."
Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
Back in the ‘80’s, a major tobacco company paid to go into inner-city neighborhoods and hand out free samples of menthol cigarettes in an effort to acquire African Americans as customers.
Source: PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
People with serious mental illness are more likely to smoke, putting them at risk for smoking-related cancer, lung disease, and cardiovascular disease.
Source: American Psychological Association; Kirsten Weir ; Home // Monitor on Psychology // June 2013 Monitor on Psychology // Smoking and mental illness
In 1989, one tobacco company's ideas for reaching minority customers included to "be seen as a friend," "build on black history," and "help them find jobs."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
More than 30% of Marines smoke — the highest smoking rate among all US service members.
Source: Campaign for Tobacco Free Kids, March 30, 2017
34.1% of middle school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
In 1985, a tobacco industry brainstorming session came up with the idea of reaching their "younger adult smokers" in candy stores.
Source: "XG Brainstorming." Truth Tobacco Industry Documents, 26 Feb. 1985: 1-40. Report.