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People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
39.2% of high school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
In the US, 540,000 people die a tobacco-related death every year.
Source: "Smoking and Mortality — Beyond Established Causes." NEJM. Brian D. Carter, M.P.H., Christian C. Abnet, Ph.D., Diane Feskanich, Sc.D., Neal D. Freedman, Ph.D., Patricia Hartge, Sc.D., Cora E. Lewis, M.D., Judith K. Ockene, Ph.D., Ross L. Prentice, Ph.D., Frank E. Speizer, M.D., Michael J. Thun, M.D., and Eric J. Jacobs, Ph.D., 12 Feb. 2015.
Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.
Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.
Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
Although African Americans usually smoke fewer cigarettes and start smoking cigarettes at an older age, they are more likely to die from smoking-related diseases than whites.
Source: "African Americans and Tobacco Use." Centers for Disease Control and Prevention, 17 August 2016
One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
A study conducted in Philadelphia found that there were 69% more tobacco retailers per capita in low-income areas than in high-income areas.
Source: Philadelphia Department of Public Health. Tobacco Sales and Neighborhood Income in Philadelphia. CHART 2016;1(2):1–6
In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."
Source: "Project Scum." Truth Tobacco Industry Documents. 02 Dec. 1995. 1-9. Report.
The CEO of a top e-cig brand said other e-cig manufacturers used flavorings "to attract children." Fast-forward ten months and that same CEO was introducing "Butter Crumble" and berry flavors, saying, "flavor is essential to vapors' satisfaction." How old are those vapors?
Source: Richtel, Matt. “E-Cigarette Makers Are in an Arms Race for Exotic Vapor Flavors.” The New York Times. 15 June 2014. Web.
In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.