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One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
A 1989 document from Big Tobacco's files described young adult smokers in the military as: "less educated" with "poor academic performance" and "limited job prospects."
Source: "Military Yas Initiative." Truth Tobacco Industry Documents. 1989. Report.
39.2% of high school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
Tobacco companies have been targeting women with their advertising for the last 80 years.
Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.
1981: "Today's teenager is tomorrow's potential regular customer." Said a tobacco researcher whose company was definitely not targeting kids.
Source: "PM USA Research Center - Young Smokers Prevalence, Trends, Implications and Related Demographic Trends." Truth Tobacco Industry Documents. 31 Mar. 1981. Report.
Smoking is more common among members of the US military than civilians.
Source: Campaign for Tobacco Free Kids, March 30, 2017
As early as 1998, execs from one major tobacco company discussed "covertly" contacting graffiti artists to paint for them in key locations.
Source: "Salem: Recommendations to "Plus" New York Test." Truth Tobacco Industry Documents. 13 Aug. 1998. Report.
In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.
Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
Teens who see tobacco use in movies have more positive attitudes towards smoking.
Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.
A study conducted in Philadelphia found that there were 69% more tobacco retailers per capita in low-income areas than in high-income areas.
Source: Philadelphia Department of Public Health. Tobacco Sales and Neighborhood Income in Philadelphia. CHART 2016;1(2):1–6