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One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
Tobacco companies have been targeting women with their advertising for the last 80 years.
Source: "Women and Smoking: Report of the Surgeon General." CDC. Factors Influencing Tobacco Use Among Women, 2001. 44, 96. Report.
Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.
Source: PM, PHILIP MORRIS,DUNN,WL JR,SCHORI,TR. SMOKING BEHAVIOR AND STRESS. 1971 November. Philip Morris Records.
People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
More than 30% of Marines smoke — the highest smoking rate among all US service members.
Source: Campaign for Tobacco Free Kids, March 30, 2017
Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, CS. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Marketing Document.
Big Tobacco makes $37B a year selling cigarettes to people with mental health issues. *
Source: * Calculation based off of WSJ (April 2017) article. Wall Street Journal ; Against All Odds, the U.S. Tobacco Industry is Rolling in Money
In the past, A major tobacco company saw the military as an attractive marketing opportunity because of its young adult servicemen that they describe as “classic downscale smoker,” “less educated,” “part of the wrong crowd,” “in trouble with authorities,” and having “limited job prospects.”
Source: Military YAS Initiative, RJR, 1989
In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
In the past, a tobacco company planned to boost cigarette sales by targeting the gay community. They even called their plan Project SCUM.
Source: Unknown. PROJECT SCUM.. 1995 December 12. RJ Reynolds Records. Unknown