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Nearly 45% of African American menthol smokers say they would quit smoking altogether if menthols were banned, as opposed to switching to a non-flavored product.
Big Tobacco spent more than 71% of their marketing budget, over $6bil, to make cigarettes cheaper in 2017.
Source: Federal Trade Commission. Smokeless Tobacco Report for 2017. Retrieved from https://www.ftc.gov/reports/federal-trade-commission-cigarette-report-2017-federal-trade-commission-smokeless-tobacco. Published February, 2019.
Nearly 95% of regular smokers start by the age of 21.
Source: The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. National Center for Chronic Disease Prevention and Health Promotion (US) Office on Smoking and Health. Atlanta (GA): Centers for Disease Control and Prevention (US); 2014.
Nearly 90% of African American smokers use menthols.
In 1953, Phillip Morris advertised their cigarettes as "the cigarette that takes the FEAR out of smoking."
Source: "The Cigarette that Takes the Fear out of Smoking. Call for Philip Morris." Truth Tobacco Industry Documents, 1953. Advertisement.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.
Source: "Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.
In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
In 1988, one tobacco company brainstormed the idea of a colored cigarette to "enhance wardrobe."
Source: "Attachment #1. Flavor Division Planning Meeting March 25, 1988 (880325)." Truth Tobacco Industry Documents, 25 Mar. 1988. Agenda.
48.4% of middle school smokers and 54% of high school smokers smoke menthols.