Cigarettes
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In 1953, Phillip Morris advertised their cigarettes as "the cigarette that takes the FEAR out of smoking."
Source:
"The Cigarette that Takes the Fear out of Smoking. Call for Philip Morris." Truth Tobacco Industry Documents, 1953. Advertisement.
60
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In the past, Big Tobacco has compared the addictiveness of cigarettes with M&M's.
Source:
"The State of Minnesota By Hubert H. Humphrey, III, Its Attorney General, vs. Philip Morris Incorporated. Deposition of Calude E. Teague, Jr. With Exhibits 1088-1100 Plus Exhibit A." Truth Tobacco Industry Documents. 08 Jul. 1997. Deposition.
107
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In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.
Source:
"Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.
104
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Nearly 90% of African American smokers use menthols.
Source:
Truth Initiative, Menthol Fact Sheet. December 2018.
22
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Nearly 45% of African American menthol smokers say they would quit smoking altogether if menthols were banned, as opposed to switching to a non-flavored product.
Source:
Truth Initiative, Menthol Fact Sheet. December 2018.
21
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Big Tobacco spends more than 80% of their marketing budget- nearly $7B per year, to make cigarettes cheaper.
Source:
Federal Trade Commission Cigarette Report for 2015
150
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48.4% of middle school smokers and 54% of high school smokers smoke menthols.
Source:
Truth Initiative, Menthol Fact Sheet. December 2018.
29
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1 JUUL pod = 20 cigarettes worth of nicotine
Source:
*Claim from JUUL's website. JUULpod Basics. JUUL.
3836
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source:
"Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
349
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In 1988, one tobacco company brainstormed the idea of a colored cigarette to "enhance wardrobe."
Source:
"Attachment #1. Flavor Division Planning Meeting March 25, 1988 (880325)." Truth Tobacco Industry Documents, 25 Mar. 1988. Agenda.
116
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As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source:
Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF.
Document Type: Congressional Testimony, Legal
Bates Number: 968062385/2581
367
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