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In 1953, Phillip Morris advertised their cigarettes as "the cigarette that takes the FEAR out of smoking."
Source: "The Cigarette that Takes the Fear out of Smoking. Call for Philip Morris." Truth Tobacco Industry Documents, 1953. Advertisement.
Nearly 45% of African American menthol smokers say they would quit smoking altogether if menthols were banned, as opposed to switching to a non-flavored product.
In the past, Big Tobacco has compared the addictiveness of cigarettes with M&M's.
Source: "The State of Minnesota By Hubert H. Humphrey, III, Its Attorney General, vs. Philip Morris Incorporated. Deposition of Calude E. Teague, Jr. With Exhibits 1088-1100 Plus Exhibit A." Truth Tobacco Industry Documents. 08 Jul. 1997. Deposition.
In 1997, a Big Tobacco executive once said, under oath, that he believed Gummy Bears were addictive like cigarettes.
Source: "Norma R. Broin, et al., Plaintiffs, Vs. Philip Morris Companies, Inc., Defendants. Case No. 91-49738 CA 22. Howard A. Engle, M.D., et al., Plaintiffs, Vs. RJ Reynolds Tobacco Company, Etc., et al., Defendants. Case No. 94-08273 CA 20." Truth Tobacco Industry Documents. 17 Apr. 1997. Deposition.
Big Tobacco spent more than 71% of their marketing budget, over $6bil, to make cigarettes cheaper in 2017.
Source: Federal Trade Commission. Smokeless Tobacco Report for 2017. Retrieved from https://www.ftc.gov/reports/federal-trade-commission-cigarette-report-2017-federal-trade-commission-smokeless-tobacco. Published February, 2019.
48.4% of middle school smokers and 54% of high school smokers smoke menthols.
In 1988, one tobacco company brainstormed the idea of a colored cigarette to "enhance wardrobe."
Source: "Attachment #1. Flavor Division Planning Meeting March 25, 1988 (880325)." Truth Tobacco Industry Documents, 25 Mar. 1988. Agenda.
Nearly 90% of African American smokers use menthols.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.