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Big Tobacco targeted lower-income communities with products that can derail lives and diminish hope. We deserve better.

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See how Big Tobacco exploited lower-income communities.

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72% of smokers are from lower-income communities.

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Empowerment, Not Judgement
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Zombie March

Deadly products don't belong on pharmacy shelves

Let’s finish smoking for good
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The overwhelming majority of smokers--72%--either earn lower wages, lack health insurance and/or have less education.
Source: Journal of Health Care for the Poor and Underserved, Volume 28, Number 1, February 2017, pp. 100-107 (Article)

High School Nation

truth’s throwing a dance party & you’re invited.