Business or Exploitation?

Big Tobacco targeted people with mental health issues.

Check It Out

Join the cause. Enlist.

Get on board.

What we're about...
Empowerment, Not Judgement
We Don't Hate. We Instigate.
Exposing Big Tobacco
We Speak in Facts
Learn More


Big Tobacco has been targeting low-income neighborhoods for decades. They’re still up to it.

Let’s finish smoking for good
Tweet It
People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).

Vans Warped Tour

We’re gonna get loud. We’re gonna get sweaty. We’re gonna Warped Tour our faces off.