In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
Source:Johnston, L. D., O’Malley, P. M., Miech, R. A., Bachman, J. G., & Schulenberg, J. E. (2015). Monitoring the Future national results on drug use: 1975-2015: Overview, Key Findings on Adolescent Drug Use. Ann Arbor: Institute for Social Research, The University of Michigan.
Source:The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. National Center for Chronic Disease Prevention and Health Promotion (US) Office on Smoking and Health. Atlanta (GA): Centers for Disease Control and Prevention (US); 2014.
Source:"The 2004 Surgeon General's Report: The Health Consequences of Smoking. What It Means To You." U.S. Department of Health and Human Services, Center for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2004. 27-36. Report.
Join the #ThisIsQuitting challenge on Tik Tok and show us how you're ditching your JUUL – in the most over-the-top, creative way. So far in the challenge we've got water glass trick shots, a balloon send-off, and one big belly flop. What will you come up with?