In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
Source:"Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General Executive Summary." U.S. Department of Health and Human Services, Public Health Service, Office of the Surgeon General. 2012.
Source:Substance Abuse and Mental Health Services Administration. Results from the 2017 National Survey on Dru Use and Health: Detailed Tables. Rockville, MD: Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality, 2018.
Source:Heather D’Angelo, PhD, Alice Ammerman, DrPH, RD, Penny Gordon-Larsen, PhD, Laura Linnan, ScD, Leslie Lytle, PhD, and Kurt M. Ribisl, PhD. Sociodemographic Disparities in Proximity of
Schools to Tobacco Outlets and Fast-Food Restaurants. AJPH ; September 2016, Vol 106, No. 9
Source:Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.