More than 30% of Marines smoke — the highest smoking rate among all US service members.
Teens who see tobacco use in movies have more positive attitudes towards smoking.
Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.
In 1985, one tobacco company brainstormed targeting potential smokers in school bathrooms, playgrounds, YMCAs, and city parks.
Source: "XG BRAINSTORMING. NYC, 2126." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
39.2% of high school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
Several studies have found a greater number of tobacco advertisements in African American neighborhoods.
Source: "Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies." International Journal of Environmental Research and Public Health — Open Access Journal, Anderson, 2016 ; Moreland-Russel, 2013; Rising 2011
In 1996, a major tobacco company planned to boost cigarette sales by targeting homeless people. They called their plan"Project SCUM: Sub Culture Urban Marketing."
Source: "Project Scum." Truth Tobacco Industry Documents. 02 Dec. 1995. 1-9. Report.
In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."
Source: "Mindset Segments." Truth Tobacco Industry Documents. 03 Jan. 1991. Report.
A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
The DoD spends more than $1.6 billion each year on tobacco-related medical care, increased hospitalization, and lost days of work.
Source: Pentagon aims to curb tobacco use by military: memo; Reuters; April 26, 2016.
Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!
Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
In the past, Big Tobacco called African Americans a ‘Market Priority’.
Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.
Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983