More than 30% of Marines smoke — the highest smoking rate among all US service members.
A 1989 document from Big Tobacco's files described young adult smokers in the military as: "less educated" with "poor academic performance" and "limited job prospects."
Source: "Military Yas Initiative." Truth Tobacco Industry Documents. 1989. Report.
Because of something called the ‘smoking wage gap,’ young smokers could miss out on up to $10,000 a year.
Source: United States Department of Labor. Bureau of Labor Statistics. Usual Weekly Earnings Of Wage And Salary Workers Second Quarter 2016.19 July 2016.
As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
Dogs and cats are twice as likely to get cancer if their owner smokes.
Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
African Americans are more likely to die from smoking-related diseases than white Americans.
Source: African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
LGBTQ young adults are nearly twice as likely to use tobacco.
Source: "This Free Life Campaign." FDA. U.S. Food and Drug Administration, 2 May 2016.
In 2006, tobacco-related costs to the Military Health Service alone totaled $564 million.
Source: IOM report, page 4
In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.
Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011
In 1981, one tobacco company document said, "Hispanic men still strive to project a macho image."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."
Source: "Mindset Segments." Truth Tobacco Industry Documents. 03 Jan. 1991. Report.
One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.