More than 30% of Marines smoke — the highest smoking rate among all US service members.
Problems with self-esteem. Has menial, boring job. Emotionally insecure. Passive-aggressive. Probably leads fairly dull existence. Grooming not a strong priority. Lacks inner resources. Group conformist. Non-thinking. Not into ideas. Insecure follower. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Source: Hunter, CS. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents, 16 Jan. 1989. Marketing Document.
Dogs and cats are twice as likely to get cancer if their owner smokes.
Source: Reif, John, Christa Bruns, and Kimberly Lower. “Cancer of the Nasal Cavity and Paranasal Sinuses and Exposure to Environmental Tobacco Smoke in Pet Dogs.” American Journal of Epidemiology. 147(5). 1998. Web.
In the 50’s, Big Tobacco went into low-income neighborhoods and housing projects to hand out free cigarettes. Some went to children as young as 9 years old.
Source: WILLIE EVANS v. LORILLARD TOBACCO COMPANY. Superior Court of Massachusetts, County. WILLIE EVANS, as Executor of the Estate of Marie R. Evans, Plaintiff v. LORILLARD TOBACCO COMPANY, Defendant ; CIVIL ACTION NO: 2004–2840–B ; September 01, 2011
In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
A study in DC just three years ago found that little cigars and cigarillos were cheaper in neighborhoods with a higher density of black residents.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."
Source: Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.
Back in the ‘80’s, a major tobacco company paid to go into inner-city neighborhoods and hand out free samples of menthol cigarettes in an effort to acquire African Americans as customers.
Source: PM, PHILIP MORRIS. BENSON & HEDGES PART-TIME INNER CITY SAMPLING PROGRAM. 1985 June 03. Philip Morris Records.
African Americans are more likely to die from smoking-related diseases than white Americans.
Source: African Americans and Tobacco Use: Smoking & Tobacco Use ; Center for Disease Control and Prevention ; August 17, 2016
Between 2010 and 2016, smoking was depicted in 34% of youth rated movies, and 71% of R-rated movies.
Source: Tynan MA, Polansky JR, Titus K, Atayeva R, Glantz SA. Tobacco Use in Top-Grossing Movies — United States, 2010–2016. MMWR Morb Mortal Wkly Rep 7 Jul 2017;66:681–686.
Teens who see tobacco use in movies have more positive attitudes towards smoking.
Source: "The Role of the Media in Promoting and Reducing Tobacco Use. Tobacco Control Monograph No. 19." U.S. Department of Health and Human Services, National Institutes of Health, National Cancer Institute. Bethesda, MD. June 2008.
Big tobacco has glamorized smoking in ads featured in LGBTQ magazines.
Source: SMITH EA, OFFEN N, MALONE RE. Pictures Worth a Thousand Words: Noncommercial Tobacco Content in the Lesbian, Gay, and Bisexual Press. Journal of health communication. 2006;11(7):635-649. doi:10.1080/10810730600934492.