More than 30% of Marines smoke — the highest smoking rate among all US service members.
"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Big tobacco targeted people with mental health issues.
Source: Preparation of a Scientific American Article in How Nicotine Works in the Human Brain April 9,1993 / RJR, Smith CJR
In cities like DC, there are up to 10 times more tobacco ads in black neighborhoods than other neighborhoods.
Source: American Journal of Public Health : Peer Reviewed. "Marketing Little Cigars and Cigarillos: Advertising, Price, and Associations With Neighborhood Demographics" ; Jennifer Cantrell, DrPH, MPA, Jennifer M. Kreslake, MPH, Ollie Ganz, MSPH, Jennifer L. Pearson, PhD, MPH, Donna Vallone, PhD, MPH, Andrew Anesetti-Rothermel, MPH, Haijun Xiao, MS, and Thomas R. Kirchner, PhD ; October 2013, Vol 103, No. 10
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.
In the 90s, Big Tobacco sent free cigarettes to troops deployed overseas during Desert Storm.
Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
Tobacco companies actually went to court to fight for the right to keep tobacco advertising near high schools. They won. Congrats, Big Tobacco!
Source: "Lorillard Tobacco Co., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachusetts; Altadis U.S.A. Inc., et al., Petitioners v. Thomas F. Reilly, Attorney General of Massachuetts." Supreme Court of the United States. 00-596, 00-597. 2000. Court Brief.
In the past, Big Tobacco called African Americans a ‘Market Priority’.
Source: Special Market Analysis: Black, Hispanic, Military. Rep. no. Jhbf0092. Industry Documents Library.
Exposure to pro-tobacco movies, TV shows, and ads more than doubles your chances of starting smoking.
Source: Wellman, Robert J., et al. "The Extent to Which Tobacco Marketing and Tobacco Use in Films Contribute to Children's Use of Tobacco: A Meta-analysis." Archive of Pediatric and Adolescent Medicine. Jan. 2007.
People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
In actual documents from 1991, Big Tobacco profiled various female mindsets. They described one type of woman by saying she "lacks control over her life," "feels vulnerable," and is "mainly negative about the future."
Source: "Mindset Segments." Truth Tobacco Industry Documents. 03 Jan. 1991. Report.
In the past, A major tobacco company saw the military as an attractive marketing opportunity because of its young adult servicemen that they describe as “classic downscale smoker,” “less educated,” “part of the wrong crowd,” “in trouble with authorities,” and having “limited job prospects.”
Source: Military YAS Initiative, RJR, 1989
Big Tobacco's products affect the readiness and performance of the military.
Source: Combating Tobacco Use in Military and Veteran Populations, 2009