LGBTQ young adults are nearly twice as likely to use tobacco.
As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."
Source: Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.
A major tobacco company visited a Pride festival to hand out coupons for cigarettes priced at $1 per pack. That’s five cents a smoke.
Source: "Newport's Pleasure Lounge Aims to Ignite Cigarette Sales." The Wall Street Journal; 13 Sept 2016.
In the past, A major tobacco company saw the military as an attractive marketing opportunity because of its young adult servicemen that they describe as “classic downscale smoker,” “less educated,” “part of the wrong crowd,” “in trouble with authorities,” and having “limited job prospects.”
Source: Military YAS Initiative, RJR, 1989
Big Tobacco once said people “entering stressful situations, e.g., starting a new job or entering the military” often start to smoke or smoke more. They targeted their products to the US military.
Source: PM, PHILIP MORRIS,DUNN,WL JR,SCHORI,TR. SMOKING BEHAVIOR AND STRESS. 1971 November. Philip Morris Records.
People with any mental health issues or substance abuse disorders account for 40% of the cigarettes smoked in the U.S.
Source: Source: 2009 to 2011 National Surveys on Drug Use and Health (NSDUHs). NSDUH is an annual survey sponsored by the Substance Abuse and Mental Health Services Administration (SAMHSA).
Smoking is more common among members of the US military than civilians.
Source: Campaign for Tobacco Free Kids, March 30, 2017
People with mental illness die about 5 years earlier than those without these disorders; many of these deaths are caused by smoking cigarettes.
Source: Tobacco Use Among Adults with Mental Illness and Substance Use Disorders (Secondary Source CDC Report) ; March 10, 2017
In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Despite declining smoking rates in civilians, smoking prevalence in the military continues to rise.
Source: Smith, E. A., & Malone, R. E. (2009). “Everywhere the Soldier Will Be”: Wartime Tobacco Promotion in the US Military. American Journal of Public Health, 99(9), 1595–1602. http://doi.org/10.2105/AJPH.2008.152983
In the US, 540,000 people die a tobacco-related death every year.
Source: "Smoking and Mortality — Beyond Established Causes." NEJM. Brian D. Carter, M.P.H., Christian C. Abnet, Ph.D., Diane Feskanich, Sc.D., Neal D. Freedman, Ph.D., Patricia Hartge, Sc.D., Cora E. Lewis, M.D., Judith K. Ockene, Ph.D., Ross L. Prentice, Ph.D., Frank E. Speizer, M.D., Michael J. Thun, M.D., and Eric J. Jacobs, Ph.D., 12 Feb. 2015.
Low-income neighborhoods are more likely to have tobacco retailers near schools than other neighborhoods
Source: DâAngelo, Heather, Alice Ammerman, Penny Gordon-Larsen, Laura Linnan, Leslie Lytle, and Kurt M. Ribisl. "Sociodemographic Disparities in Proximity of Schools to Tobacco Outlets and Fast-Food Restaurants." American Journal of Public Health 106.9 (2016): 1556-562.
During Desert Storm, Big Tobacco sent voice-recorded holiday cards to deployed soldiers. Their rationale? “Awareness and visibility of Marlboro among young adult smokers.” Happy holidays?
Source: Smith, E. A., & Malone, R. E. (2009). Tobacco Promotion to Military Personnel: “The Plums Are Here to Be Plucked.” Military Medicine, 174(8), 797–806.