88% of youth had no clue smokers earn 20% less cash than non-smokers.
Each day, about 2,000 youth under 18 try a cigarette for the first time.
Source: Substance Abuse and Mental Health Services Administration. Results from the 2017 National Survey on Dru Use and Health: Detailed Tables. Rockville, MD: Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality, 2018.
In the U.S. in 2015, 66.7% of young adult smokers made a past year quit attempt.
Source: Babb S, Malarcher A, Schauer G, Asman K, Jamal A. Quitting Smoking Among Adults — United States, 2000–2015. MMWR Morb Mortal Wkly Rep 6 Jan 2017;65:1457–1464.
"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
In 1985, a tobacco industry brainstorming session came up with the idea of reaching their "younger adult smokers" in candy stores.
Source: "XG Brainstorming." Truth Tobacco Industry Documents, 26 Feb. 1985: 1-40. Report.
One tobacco company brainstormed reaching its target consumer from ice cream trucks.
Source: "Other Ways to Reach the Target." Truth Tobacco Industry Documents. 02 Oct. 1989. Report.
1 out of 3 smokers begin smoking before the age of 14.
Source: Mowery PD, et al. "Legacy First Look Report 3 Pathways to Established smoking: Results from the 1999 National Youth Tobacco Survey." Truth Tobacco Industry Documents. Oct. 2000. Report.
Smoking causes impaired lung growth during childhood and adolescence.
Source: "The 2004 Surgeon General's Report: The Health Consequences of Smoking. What It Means To You." U.S. Department of Health and Human Services, Center for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2004. 27-36. Report.
In 1995, 43% of teens in West Virginia smoked. Today, only 16.2% of teens in West Virginia smoke. Damn, West Virginia teens are killing it at living.
Source: West Virginia Department of Health & Human Resources. Addressing Tobacco Use and Its Associated Health Conditions in West Virginia. Charleston, WV: West Virginia Department of Health & Human Resources, Bureau for Public Health, West Virginia Division for Tobacco Prevention, Office of Community Health Services and Health Promotion, 2016.
Big Tobacco once proposed a brand targeting younger smokers, called Kestrel. A kestrel is a bird that preys on small rodents.
Source: George-Perutz, Andrew. "Project Screen (Kestrel, Heron, Nightingale)." Truth Tobacco Industry Documents. 20 Jan. 1989. Letter.
Maternal smoking during pregnancy and exposure to secondhand smoke in infancy increases the risk of Sudden Infant Death Syndrome (SIDS).
Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
Florida recorded its lowest teen smoking rate ever in 2016, 5.2%!
Source: Florida Health. (2017). Celebrating 10 Successful Years [Fact sheet]. Retrieved from http://tobaccofreeflorida.com/wp-content/uploads/2017/05/TFF10Years.pdf
As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.