Insecure follower. Has menial boring job. Probably leads fairly dull existence. Emotionally insecure. Problems with self-esteem. Passive-aggressive. Lacks inner resources. Grooming not a strong priority. Lower standard of living. These are all terms taken from Big Tobacco's files that have been used to describe different groups of potential customers for their deadly, addictive products.
Hunter, C.S. "Marketing Research Report. Inner City Black Creative Exploratory." Truth Tobacco Industry Documents. 16 Jan. 1989: 5.https://industrydocuments.library.ucsf.edu/tobacco/docs/#id=yndf0059