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Fact

Back in the day, tobacco documents included a segmentation of the women's market into groups like "emotional bra burning extremists" and "blatant lesbians."

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Source 1:

Satterthwaite, F.B. "Segmenting the Women's Market by Women's Role, Women's Lib and Other Social Forces #7591." Truth Tobacco Industry Documents. 18 June 1973. Report.

http://legacy.library.ucsf.edu/tid/%20xlx31e00

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Smoking

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