As part of a 1982 tobacco company's report on how to "get a foothold in the young black menthol market," they said they'd need a brand "with a short, easily pronounced name."
Johnston, Myron. "Newport Smokers." Truth Tobacco Industry Documents. 18 Nov. 1982. Memo.http://legacy.library.ucsf.edu/tid/ddv54e00/pdf
"Myron E. Johnston." SourceWatch. 11 Sept. 2008. Web.http://www.sourcewatch.org/index.php?title=Myron_E._Johnston
"Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-Free Kids. Washington, DC. 14 May 2001. Web.http://www.tobaccofreekids.org/research/factsheets/pdf/0114.pdf