In 1989, one tobacco company called the threat of an acute deficiency of young adult smokers the "doomsday scenario."
In 1985, one tobacco company brainstormed targeting potential smokers in school bathrooms, playgrounds, YMCAs, and city parks.
Source: "XG BRAINSTORMING. NYC, 2126." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
1 out of 3 smokers begin smoking before the age of 14.
Source: Mowery PD, et al. "Legacy First Look Report 3 Pathways to Established smoking: Results from the 1999 National Youth Tobacco Survey." Truth Tobacco Industry Documents. Oct. 2000. Report.
39.2% of high school students report seeing advertisements for tobacco products on the Internet.
Source: "Tobacco Use, Access, and Exposure to Tobacco in Media Among Middle School and High School Students-- United States, 2004." CDC. 01 Apr. 2005: 54(12) 297-301. Web.
In the U.S. in 2015, 66.7% of young adult smokers made a past year quit attempt.
Source: Babb S, Malarcher A, Schauer G, Asman K, Jamal A. Quitting Smoking Among Adults — United States, 2000–2015. MMWR Morb Mortal Wkly Rep 6 Jan 2017;65:1457–1464.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
In 1984, a tobacco company called younger adult smokers "replacement smokers."
Source: "Tobacco Company Quotes on Marketing to Kids." Campaign for Tobacco-free Kids. 14 May 2001: 2.
As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
In 1974, a tobacco company explored targeting customers as young as 14.
Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
Nearly 95% of regular smokers start by the age of 21.
Source: The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. National Center for Chronic Disease Prevention and Health Promotion (US) Office on Smoking and Health. Atlanta (GA): Centers for Disease Control and Prevention (US); 2014.
Each day, about 2,000 youth under 18 try a cigarette for the first time.
Source: Substance Abuse and Mental Health Services Administration. Results from the 2017 National Survey on Dru Use and Health: Detailed Tables. Rockville, MD: Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality, 2018.
Adolescents who use smokeless tobacco are more likely to become cigarette smokers.
Source: "Preventing Tobacco Use Among Young People: A Report of the Surgeon General." U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevetion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 17. Web.