How do infants avoid secondhand smoke? "At some point they begin to crawl." –Tobacco Executive, 1996.
In the past, a Big Tobacco planning document once described the young adult audience as “kids” who are less formed intellectually, more susceptible, and had no long term goals or anything to look forward to.
Source: DENICOLA RESEARCH. EASEL NOTES OF THE PROCEEDINGS. THE RESULTS OF TWO IDEA GENERATION SESSIONS ON SALEM SOUNDWAVES STRATEGIES AND TACTICS FOR 1990 (900000).. 1989 September 20. RJ Reynolds Records.
There is more smoking in TV shows rated TV-PG than in TV shows with a TV-14 rating. In other words, smoking is more prevalent on shows that aim to reach younger viewers. Hmm.
Source: Cullen, Jennifer, et al. "Depictions of Tobacco Use in 2007 Broadcast Television Programming Popular Among US Youth." Archives of Pediatric and Adolescent Medicine. 165(2). 07 Feb. 2011: 147-151. Web.
In 2001, 12-14 year olds were more likely to report having seen smoking on TV and movies than were 18-24 year olds.
Source: "Preventing Tobacco Use Among Youth and Young Adults: A Report of the Surgeon General, 2012." U.S. Department of Health and Human Services, CDC, Public Health Service, Office of the Surgeon General. 2012. Report.
In 1985, a tobacco industry brainstorming session came up with the idea of reaching their "younger adult smokers" in candy stores.
Source: "XG Brainstorming." Truth Tobacco Industry Documents, 26 Feb. 1985: 1-40. Report.
Each day, about 2,000 youth under 18 try a cigarette for the first time.
Source: Substance Abuse and Mental Health Services Administration. Results from the 2017 National Survey on Dru Use and Health: Detailed Tables. Rockville, MD: Substance Abuse and Mental Health Services Administration, Center for Behavioral Health Statistics and Quality, 2018.
As late as 1999, tobacco companies placed in-store advertising signage at a child's eye level.
Source: "Point-of-Purchase Tobacco Environments and Variation by Store Type --- United States, 1999." CDC. 08 March 2002. 51(09): 184-7. Web.
As long ago as 1969, a tobacco company executive stated that they had "taken a great many steps to avoid advertising directed to young people." Yet 10 years later, they supplied their products to be featured in The Muppet Movie.
Source: Legacy Tobacco Documents Library. American Tobacco Collection. July 22, 1969. Page: 82 of 197 in PDF. Document Type: Congressional Testimony, Legal Bates Number: 968062385/2581
"If they're really really not selling to children, we're all going to be out of business." -Tobacco Company Exec, 1998
Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
Florida recorded its lowest teen smoking rate ever in 2016, 5.2%!
Source: Florida Health. (2017). Celebrating 10 Successful Years [Fact sheet]. Retrieved from http://tobaccofreeflorida.com/wp-content/uploads/2017/05/TFF10Years.pdf
Adolescents who use smokeless tobacco are more likely to become cigarette smokers.
Source: "Preventing Tobacco Use Among Young People: A Report of the Surgeon General." U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevetion, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 17. Web.
Maternal smoking during pregnancy and exposure to secondhand smoke in infancy results in the deaths of 1,015 infants every year in the US.
Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
It is estimated that as many of 7.2% of women who gave birth, smoked during pregnancy.
Source: "Drake P, Driscoll AK, Mathews TJ. Cigarette smoking during pregnancy: United States, 2016. NCHS Data Brief, no 305. Hyattsville, MD: National Center for Health Statistics. 2018."