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NOTHIN' BUT THE COLD, HARD TRUTH.

Each year only 6.2% of smokers succeed in quitting.

Source: "Quitting Smoking Among Adults --- United States, 2001--2010." CDC. 11 Nov. 2011. 60(44): 1513-1519. Web.
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In 1985, one tobacco company brainstormed the idea of reaching younger adult customers in record stores.

Source: "XG BRAINSTORMING NYC, 2/26." Truth Tobacco Industry Documents. 26 Feb. 1985. Report.
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In the past, Big Tobacco has compared the addictiveness of cigarettes with M&M's.

Source: "The State of Minnesota By Hubert H. Humphrey, III, Its Attorney General, vs. Philip Morris Incorporated. Deposition of Calude E. Teague, Jr. With Exhibits 1088-1100 Plus Exhibit A." Truth Tobacco Industry Documents. 08 Jul. 1997. Deposition.
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In 1974, a tobacco company explored targeting customers as young as 14.

Source: "RJR Domestic Operating Goals and Assumptions." Truth Tobacco Industry Documents. 21 Nov. 1974. Document.
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In the US, 160,600 people die from smoking-related cardiovascular and metabolic diseases each year.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs, 2014. Report.
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In 2012, adults whose highest level of academic achievement was high school had the lowest rates of successfully quitting smoking in the U.S.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. 2014. Report.
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In an effort to market to African Americans in the 80s, one tobacco company said their brand "must be seen as authentic" and "not as a big white company's tactic to sell to blacks."

Source: "Salem Black Initiative Program Brand Team Ideation Session." Truth Tobacco Industry Documents. 03 Aug. 1989. Report.
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Every year, tobacco-related disease kills about 202,000 women in the US.

Source: "The Health Consequences of Smoking—50 Years of Progress. A Report of the Surgeon General." U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health. Smoking-Attributable Morbidity, Mortality, and Economic Costs. 2014. Report.
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Carbon monoxide is in tobacco smoke. Carbon monoxide is a toxic gas which can cause death.

Source: "Smoking and Tobacco Control." U.S. Department of Health and Human Services, Public Health Service, National Institutes of Health, National Cancer Institute. Risks Associated with Smoking Cigarettes with Low Machine-Measured Yields of Tar and Nicotine. 19 Nov. 2001: 185.
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Nicotine is as addictive as heroin, cocaine and alcohol.

Source: "International Symposium on Nicotine: The Effects of Nicotine on Biological Systems II." Google Books. Ed. Clarke, P.B.S., et al., 1994. Web.
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Acetone is found in cigarette smoke. Acetone also removes nail polish.

Source: "ToxFAQs™ for Acetone." Agency for Toxic Substances and Disease Registry. Atlanta, GA., Sept. 1995. Web.
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