Cost

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The average pack-a-day smoker spends $2,307 per year on cigarettes.

Source: "State Excise and Sales Taxes Per Pack of Cigarettes Total Amounts & State Rankings" Campaign for Tobacco-Free Kids, 12 January 2018.
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Big Tobacco spent more than 71% of their marketing budget, over $6bil, to make cigarettes cheaper in 2017.

Source: Federal Trade Commission. Smokeless Tobacco Report for 2017. Retrieved from https://www.ftc.gov/reports/federal-trade-commission-cigarette-report-2017-federal-trade-commission-smokeless-tobacco. Published February, 2019.
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