A brief biography.

WE ARE TRUTH

We take on things that impact our lives and communities, and make big changes in the world. While we’ve always been (and still are!) about exposing Big Tobacco’s lies and manipulation, we also have something to say about another health crisis: The opioid epidemic. (And, as always, the research and receipts are fueling our message.)

WE DON'T HATE, WE INSTIGATE CHANGE

We’re not here to criticize your choices or tell you what to do. We’re here to arm everyone with the tools to make an impact. We find new ways to thwart misinformation about the things impacting our lives. It’s about using our resources to find new, creative ways to be pro-health, even when big corporations are selling addiction at our local pharmacies.

WE SPEAK IN FACTS

We get the real facts in front of as many people as we can. What? You thought we call ourselves truth because we like the way it sounds? Smoking is (still!) the number one cause of preventable death in America. The opioid epidemic is responsible for more than 130 overdose deaths every day--which is 130 too many. And nobody actually knows the long-term health effects of e-cigarettes like Juul because they haven’t been around long enough. We feel responsible for getting facts in front of as many people as we can to help change minds and save lives. There’s a ton of misinformation out there, and we’re not okay letting it go unchecked.

WE HAVE RESOURCES

We’ve done our homework, and we’re showing up ready to answer the important questions. Whether it’s about Big Tobacco--or quitting their addictive, deadly products--or vaping or questions you should be asking your doctor about opioids or facilities that can help you or a friend with an opioid addiction or even general ways to find support that the experts have put together, we’re ready. And we’re always learning more. Our sources are always cited on our facts page.

WE BELIEVE THERE'S POWER IN NUMBERS

The real power comes from you. All of you. Together, we can be bigger, louder and more powerful than any corporation selling addiction.

WE'RE COUNTING ON YOU

Be creative. Enlist friends. Spread truth.

Cigarette use is on the decline

23% 17% 13% 11% 5%

of teens
smoke

2000 2003 2009 2012 Today

HOW ARE YOU FUNDED?

Let’s check a box and let you know we’re funded by Truth Initiative. Which sounds like it could be a secret organization in a J.J. Abrams movie, but is actually a really awesome group of brilliant, charismatic, witty, talented, thoughtful, considerate, lovely, fierce, dynamic, supreme, astounding, epic, joyful, courageous, creative, fantastic, hard-working, curious, gladiator-esque individuals that we love a lot. Box checked? Check.

Department of Health and Human Services

The people dedicated to protecting our health
https://www.hhs.gov/opioids/about-the-epidemic

National Institute on Drug Abuse

The people looking at the science behind addiction and drug abuse
​https://www.drugabuse.gov/drugs-abuse/opioids