Let's be the generation to Finish It
We're not here to criticize your choices, or tell you not to smoke. We're here to arm everyone – smokers and non-smokers – with the tools to make change.
We’ve always been about exposing Big Tobacco’s lies and manipulation. And while they keep adapting their tactics, we keep it real.
This isn't about throwing stones at smokers. It's about finding and turbo-charging new fun ways to do what no generation has ever done before - end smoking.
We're about getting the real facts in front of as many people as we can. What, you thought we call ourselves truth because we just like the way it sounds?
Big Tobacco is constantly evolving their game plan. We need to constantly evolve ours. We are a generation with new beliefs and new ideas. Let's get creative.
Less than 6% of teens still smoke. Finishing the job will come down to you. Be creative. Enlist friends. Spread truth. Tell us what you need to Finish It.
The power comes from you. All of you. Together, we are bigger, louder, and more powerful than Big Tobacco.
Cigarette use is on the decline
23% 17% 13% 11% 6%
HOW ARE YOU FUNDED?
Let’s check a box and let you know we’re funded by Truth Initiative. Which sounds like it could be a secret organization in a J.J. Abrams movie, but is actually a really awesome group of brilliant, charismatic, witty, talented, thoughtful, considerate, lovely, fierce, dynamic, supreme, astounding, epic, joyful, courageous, creative, fantastic, hard-working, curious, gladiator-esque individuals that we love a lot. Box checked? Check.
Department of Health and Human Services
The people dedicated to protecting our health